Romney rescue plan: More Mitt

Source: Politico

After taking a beating for comments he privately wishes he never made and from conservative critics he wishes he could muzzle, Mitt Romney and his campaign are settling on a rescue plan to show more of him — in ads, speeches and campaign appearances. A big focus, according to campaign officials, will be on Romney talking a lot more about how his ideas will help regular Americans who remain deeply suspicious of him.

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“We are going to look back at this as the week he got his act together, or the beginning of the end,” said a top Republican who works closely with the campaign.

The campaign is moving fast to calm nerves, especially among donors. To get a flavor of the challenge before them, a top donor said that after Romney spoke at a fundraising breakfast at the Hilton New York on Friday, a will-Mitt-win poll was taken at one table of 10 men, each of whom had paid at least $2,500 to attend, and some of whom had raised as much as $50,000 for the campaign. Not a single man said yes.

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Some outside campaign advisers have long expressed frustration that Romney’s ads didn’t feature him speaking to the camera. This week, the campaign debuted a more intimate ad, called the “The Romney Plan,” in which the only voice is the candidate’s. He is shown without a tie, speaking in a casual tone — twice using “gotta.”

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Read more: http://www.politico.com/news/stories/0912/81428.html