Snapchat adds in-app voter registration targeted at young people

Source: Axios

Snapchat is rolling out a slew of new tools and features to help prepare young people to vote in the November election.

Why it matters: Snapchat has unparalleled reach into Gen Z and Millennial demographics. The tools it's building are meant to guide those specific populations to more resources to help them register to vote and form a voting plan. Other platforms focusing on voter registration are doing so with a much wider user population in mind.

Details: The company is announcing four new features, according to a Snap spokesperson:

Voter Registration ‘Mini’: Snapchat announced at its Partner Summit earlier this year a new feature that allows outside developers to build utilities directly into Snapchat. The new "Voter Registration Mini" allows users to register to vote directly in Snapchat. It will also include a tracker to monitor how many users have registered to vote on Snapchat.



Read more: https://www.axios.com/snapchat-voter-registration-023b3f7c-a226-48de-832b-b5685d7894d2.html