Women's group launches campaign to spur female turnout for Democrats

Source: Politico

Supermajority, a women’s group founded by progressive leaders, is launching a multimillion-dollar effort this fall to activate female voters, a critical constituency for Democrats as they aim to retake the White House.

The group is rolling out its “What Women Want 2020” agenda on Wednesday, focused on tying a policy platform to racial justice and gender equity. That messaging push will be backed up by a $10 million effort, including digital ad buys, which will focus on turning out young women and women of color in three key swing states: Michigan, Pennsylvania and Arizona.

“We know women have an outsized role in this election, [and] we’re harnessing our electoral power,” said Juanita Tolliver, political director of Supermajority. “That’s why we’re making this heavy investment in not only mobilizing but organizing and educating women.”

The group’s ad rollout coincides with a national organizing campaign, “Supercharge: Women All In,” launching on Sept. 26 with a virtual event featuring actress Eva Longoria, Sen. Elizabeth Warren and former HUD Secretary Julian Castro. The effort will use text messages, phone-banking and letter-writing to mobilize women of color in battleground states.

Read more: https://www.politico.com/news/2020/09/02/group-launches-campaign-female-turnout-407287