YouTube Reinstates Chrysler’s Popular Super Bowl Ad

Source: Wall Street Journal

... Anyone checking YouTube hoping to see the gritty and emotional ad Monday morning instead found a message: “This video is no longer available due to a copyright claim by NFL Properties LLC.” That sparked some blogs to speculate about what happened.

... Google, the owner of YouTube, told Chrysler that it had received a “take down” notice from a third party company authorized by the NFL to uphold copyright and trademark protection, according to a person familiar with the situation.

This third party had classified the Chrysler commercial as NFL content due to its proximity to the official halftime show and alerted YouTube to remove the content.

... Indeed, the ad was reinstated to YouTube late Monday morning. YouTube said in a statement that it “expeditiously removes content when it receives a copyright notification from copyright owners, or from third party agencies operating on their behalf. We reinstate content when we receive a retraction from the party who originally submitted the notification. The video has been reinstated,” said a statement from YouTube.

Read more: http://blogs.wsj.com/digits/2012/02/06/youtube-reinstates-chryslers-popular-super-bowl-ad