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highplainsdem

(49,041 posts) Wed Feb 15, 2012, 08:33 AM Feb 2012

New Santorum Ad: Romney as "Rombo"

http://www.politico.com/playbook/

By MIKE ALLEN | 02/15/12 6:42 AM EDT

FIRST LOOK: Rick Santorum goes up statewide in Michigan today with “Rombo,” a 30-second “rebuttal ad” by strategist John Brabender. The spot shows a Mitt Romney double (coif, cufflinks, wingtips) skulking into a musty, rusty parking garage and using a machine gun to spray mud at an elusive cardboard cutout of Santorum. The ad opens with a photo of Santorum and his family, with the candidate saying: “I’m Rick Santorum, and I approve this message.”

Then, over music, a male narrator begins: “Mitt Romney’s negative attack machine is back, on full throttle. This time, Romney’s firing his mud at RICK SANTORUM. [Sound of gunfire.] Romney and his super PAC have spent a staggering 20 million … attacking fellow Republicans. Why? Because Romney’s trying to hide from his big-government Romneycare, and his support for job-killing cap-and-trade. And in the end, Mitt Romney’s ugly attacks are going to backfire.”

As the spot closes, “Rombo” looks down to find mud splattered on his white Oxford. Type on the screen credits RushLimbaugh.com for: “ROMNEY ADVISOR ADMITS ROMNEYCARE WAS BLUEPRINT FOR OBAMACARE.” A Santorum aide wouldn’t give the size of the buy, but said: “Everyone in Michigan will see it.” And the campaign says the spot will later be aired in other states. The Santorum campaign said the ad is aimed partly at telling the Romney team: “We’re not going to sit back and take it.” Video http://bit.ly/wcAW72

More on the ad, also from Politico, here:

http://www.politico.com/blogs/burns-haberman/2012/02/santorum-ad-hits-mitts-mud-114518.html

A Santorum aide told my colleague Mike Allen that the ad would be in wide rotation in Michigan. Santorum had reserved less than $50,000 in air time in the state as of yesterday, so we'll have to see what kind of new money Santorum throws down and how much this is a play for free media with a stylistically clever ad.

Amazingly enough, this is the first time this primary season that one of Romney's opponents has had a response ad teed up to go as soon as the Romney/Restore Our Future hits start.

50 replies

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Highlight:

New Santorum Ad: Romney as "Rombo" (Original Post) highplainsdem Feb 2012 OP

Wow, Santorum's people are certainly on the cutting edge of popular culture nxylas Feb 2012 #1

All I know is, if he starts sporting Members Only jackets, I'm outta there. HughBeaumont Feb 2012 #3

Great. Now I really want a member's only jacket d_r Feb 2012 #16

that one was exactly like my dad's (no joke) Blue_Tires Feb 2012 #26

Can a Member's Only sweater vest be far behind? nt Guy Whitey Corngood Feb 2012 #43

It's not that bad, The Frothy Factor is real high snooper2 Feb 2012 #10

Hmmm, when your name is associated with a particularly filthy Googlebomb... nxylas Feb 2012 #13

Oh Mud? It looked like $hit to me! sce56 Feb 2012 #48

"Adding comments has been disabled for this video." progressoid Feb 2012 #27

C'mon that's lightweight flamingdem Feb 2012 #30

Mitt Romney is spraying a brown and frothy fluid at Santorum. Nice move. n/t Ian David Feb 2012 #2

Hope he did not get it from his Dog on the roof of his car. CAPHAVOC Feb 2012 #4

You have to wonder if his ad team is giggling into their sleeves. Matariki Feb 2012 #28

Same guy who came up with, "Santorum wants your C.U.M." Ian David Feb 2012 #33

LOL - Go "Team Santorum"! Matariki Feb 2012 #35

oh. my. GOD. BlancheSplanchnik Feb 2012 #46

Real M16 used for some shots palmettoparrots Feb 2012 #5

You're right Renew Deal Feb 2012 #8

Don't retreat, RELOAD! n/t Ian David Feb 2012 #34

"Power" ripoff piltdownman Feb 2012 #6

That ad seems like it would only serve to remind people of the other popular definition of Crunchy Frog Feb 2012 #7

Wow--he should turn that to his advantage: ''tangle with the Rick... yurbud Feb 2012 #36

Pull his finger.... BlancheSplanchnik Feb 2012 #45

Call him Dirty (Sticky) Ricky yurbud Feb 2012 #47

At first I thought they hired Iliyah Feb 2012 #9

If Romney actually did that, you'd have a hard time convincing me not to vote for him. Arkana Feb 2012 #11

Is Limbaugh backing Santorum fully now? JCMach1 Feb 2012 #12

At this point, I don't know who's backing who.. Denver Donkeys Feb 2012 #14

This was a brilliant ad!!! Liberal_Stalwart71 Feb 2012 #15

OK. It's crap like that that's forcing me to DVR every local broadcast catbyte Feb 2012 #17

Romney must have made the anti-Gingrich ads when Gingrich morningfog Feb 2012 #18

Experimental_poop_gun_testIII.avi chrisa Feb 2012 #19

What's the source of the ammo, I wonder? klook Feb 2012 #20

That really is just about the dumbest thing I've ever seen... RevStPatrick Feb 2012 #21

Romney sprays Santorum with . . . Santorum? paparush Feb 2012 #22

My thoughts exactly... tinrobot Feb 2012 #23

Maybe Brabender (is that really his name???) punk'd Santorum n/t VWolf Feb 2012 #25

Yep. The comedy bits just write themeselves. VWolf Feb 2012 #24

You're welcome. rocktivity Feb 2012 #29

Santorum/Bachman 2012!1 flamingdem Feb 2012 #31

LOL LiberalLovinLug Feb 2012 #32

Those who have not seen the ad would think that was a photoshop Bjorn Against Feb 2012 #41

for conservatives, isn't the guy with the gun always the hero? yurbud Feb 2012 #37

I thought it was Tommy Thompson at first... Historic NY Feb 2012 #38

Would That Make The Weapon... Oldtimeralso Feb 2012 #50

Why is romney shooting poo at santorum? Isn't that redundant? craigmatic Feb 2012 #39

Excellent ad. Romney could be in trouble in Michigan. DCBob Feb 2012 #40

The GOP clowns can't do an ad without a freakin' gun in it, can they? What tools. nt valerief Feb 2012 #42

promoting violoence Rosa Luxemburg Feb 2012 #44

that doesn't look like mud - it looks like santorum LynneSin Feb 2012 #49

nxylas

(6,440 posts)

1. Wow, Santorum's people are certainly on the cutting edge of popular culture

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 08:51 AM

Feb 2012

No doubt his next ad will show how down with the kids he is by showing him playing a game of Pacman on his Commodore 64 while listening to A Flock of Seagulls.

HughBeaumont

(24,461 posts)

3. All I know is, if he starts sporting Members Only jackets, I'm outta there.

Reply to nxylas (Reply #1)

Wed Feb 15, 2012, 09:00 AM

Feb 2012

d_r

(6,907 posts)

16. Great. Now I really want a member's only jacket

Reply to HughBeaumont (Reply #3)

Wed Feb 15, 2012, 12:36 PM

Feb 2012

and I'm pretty sure my wife won't let me have one.

Blue_Tires

(55,445 posts)

26. that one was exactly like my dad's (no joke)

Reply to HughBeaumont (Reply #3)

Wed Feb 15, 2012, 02:04 PM

Feb 2012

Guy Whitey Corngood

(26,505 posts)

43. Can a Member's Only sweater vest be far behind? nt

Reply to HughBeaumont (Reply #3)

Wed Feb 15, 2012, 08:43 PM

Feb 2012

snooper2

(30,151 posts)

10. It's not that bad, The Frothy Factor is real high

Reply to nxylas (Reply #1)

Wed Feb 15, 2012, 11:52 AM

Feb 2012

OH, and to the OP, if you are going to post about a video, put the video in please?

This time I'll do it for you

nxylas

(6,440 posts)

13. Hmmm, when your name is associated with a particularly filthy Googlebomb...

Reply to snooper2 (Reply #10)

Wed Feb 15, 2012, 12:10 PM

Feb 2012

...it might not be a good idea to show yourself surrounded with "mud".

sce56

(4,828 posts)

48. Oh Mud? It looked like $hit to me!

Reply to nxylas (Reply #13)

Thu Feb 16, 2012, 05:08 AM

Feb 2012

progressoid

(49,999 posts)

27. "Adding comments has been disabled for this video."

Reply to snooper2 (Reply #10)

Wed Feb 15, 2012, 02:24 PM

Feb 2012

Gee, I wonder why.

Frothy.

flamingdem

(39,328 posts)

30. C'mon that's lightweight

Reply to snooper2 (Reply #10)

Wed Feb 15, 2012, 03:41 PM

Feb 2012

NEEDS MORE MUD!

Ian David

(69,059 posts)

2. Mitt Romney is spraying a brown and frothy fluid at Santorum. Nice move. n/t

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 08:58 AM

Feb 2012

CAPHAVOC

(1,138 posts)

4. Hope he did not get it from his Dog on the roof of his car.

Reply to Ian David (Reply #2)

Wed Feb 15, 2012, 09:06 AM

Feb 2012

Matariki

(18,775 posts)

28. You have to wonder if his ad team is giggling into their sleeves.

Reply to Ian David (Reply #2)

Wed Feb 15, 2012, 03:30 PM

Feb 2012

Ian David

(69,059 posts)

33. Same guy who came up with, "Santorum wants your C.U.M."

Reply to Matariki (Reply #28)

Wed Feb 15, 2012, 04:27 PM

Feb 2012

Santorum Launches CUM Conservatives Unite Moneybomb
http://weknowmemes.com/2012/01/santorum-launches-cum-conservatives-unite-moneybomb/

Matariki

(18,775 posts)

35. LOL - Go "Team Santorum"!

Reply to Ian David (Reply #33)

Wed Feb 15, 2012, 04:38 PM

Feb 2012

I think it's *very* possible he's being punked.

BlancheSplanchnik

(20,219 posts)

46. oh. my. GOD.

Reply to Ian David (Reply #33)

Thu Feb 16, 2012, 01:27 AM

Feb 2012

it's for real!

Oh.

My.

G.
O.
D.

palmettoparrots

(3 posts)

5. Real M16 used for some shots

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 09:21 AM

Feb 2012

Did anyone notice that they used a real looking M-16 for some of the video and only switched to the "paint-gun" version for the close up shot? Subliminal messaging at its finest.

Renew Deal

(81,875 posts)

8. You're right

Reply to palmettoparrots (Reply #5)

Wed Feb 15, 2012, 11:34 AM

Feb 2012

Why would they do that?

Ian David

(69,059 posts)

34. Don't retreat, RELOAD! n/t

Reply to palmettoparrots (Reply #5)

Wed Feb 15, 2012, 04:27 PM

Feb 2012

piltdownman

(5 posts)

6. "Power" ripoff

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 09:34 AM

Feb 2012

John Brabender has always fancied himself to be the dobbelganger of the role Richard Gere Played in this movie years ago, a hard-charging political consultant. It's not surprise that in that movie the Gere character does a spot where mud is splattered on his opponent. Sound familiar?

Crunchy Frog

(26,647 posts)

7. That ad seems like it would only serve to remind people of the other popular definition of

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 11:16 AM

Feb 2012

"santorum". Kind of an unintentional irony there.

yurbud

(39,405 posts)

36. Wow--he should turn that to his advantage: ''tangle with the Rick...

Reply to Crunchy Frog (Reply #7)

Wed Feb 15, 2012, 04:55 PM

Feb 2012

and risk the Santorum!''

BlancheSplanchnik

(20,219 posts)

45. Pull his finger....

Reply to yurbud (Reply #36)

Thu Feb 16, 2012, 01:22 AM

Feb 2012

.........

yurbud

(39,405 posts)

47. Call him Dirty (Sticky) Ricky

Reply to BlancheSplanchnik (Reply #45)

Thu Feb 16, 2012, 02:33 AM

Feb 2012

Iliyah

(25,111 posts)

9. At first I thought they hired

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 11:51 AM

Feb 2012

S. Stalone but he's in the hospital with the Governator - LOL

What is with goppers and guns? Carry a Bible and tot a gun?

Arkana

(24,347 posts)

11. If Romney actually did that, you'd have a hard time convincing me not to vote for him.

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 12:06 PM

Feb 2012

JCMach1

(27,574 posts)

12. Is Limbaugh backing Santorum fully now?

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 12:09 PM

Feb 2012

just curious...

Denver Donkeys

(39 posts)

14. At this point, I don't know who's backing who..

Reply to JCMach1 (Reply #12)

Wed Feb 15, 2012, 12:17 PM

Feb 2012

And with the predilections of one Oxyrush, I would suggest that they go frothy.

As a matter of fact, I would already venture that the FR folks are dumping Gingrich in favor of Frothy Mixture while in their Anti-Romney mode.

Liberal_Stalwart71

(20,450 posts)

15. This was a brilliant ad!!!

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 12:35 PM

Feb 2012

catbyte

(34,455 posts)

17. OK. It's crap like that that's forcing me to DVR every local broadcast

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 12:48 PM

Feb 2012

I just can't stand it and the primary is still almost 2 weeks away. It's only going to get worse...

Why is Romney airing all the anti-Gingrich ads?

Diane
Anishinaabe in MI

morningfog

(18,115 posts)

18. Romney must have made the anti-Gingrich ads when Gingrich

Reply to catbyte (Reply #17)

Wed Feb 15, 2012, 12:53 PM

Feb 2012

was giving him competition in SC.

Has Romney started hitting Santorum with ads yet?

chrisa

(4,524 posts)

19. Experimental_poop_gun_testIII.avi

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 12:56 PM

Feb 2012

klook

(12,167 posts)

20. What's the source of the ammo, I wonder?

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 01:08 PM

Feb 2012

Is it from Santorum or Romney? Or from Seamus?

RevStPatrick

(2,208 posts)

21. That really is just about the dumbest thing I've ever seen...

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 01:19 PM

Feb 2012

But, it's Rick Santorum, so I'm being redundant.

paparush

(7,964 posts)

22. Romney sprays Santorum with . . . Santorum?

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 01:20 PM

Feb 2012

tinrobot

(10,916 posts)

23. My thoughts exactly...

Reply to paparush (Reply #22)

Wed Feb 15, 2012, 01:25 PM

Feb 2012

VWolf

(3,944 posts)

25. Maybe Brabender (is that really his name???) punk'd Santorum n/t

Reply to tinrobot (Reply #23)

Wed Feb 15, 2012, 01:32 PM

Feb 2012

VWolf

(3,944 posts)

24. Yep. The comedy bits just write themeselves.

Reply to paparush (Reply #22)

Wed Feb 15, 2012, 01:30 PM

Feb 2012

I think we're all gonna miss primary season when it's over.

rocktivity

(44,577 posts)

29. You're welcome.

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 03:30 PM

Feb 2012

rocktivity

flamingdem

(39,328 posts)

31. Santorum/Bachman 2012!1

Reply to rocktivity (Reply #29)

Wed Feb 15, 2012, 03:42 PM

Feb 2012

I wish.

LiberalLovinLug

(14,176 posts)

32. LOL

Reply to rocktivity (Reply #29)

Wed Feb 15, 2012, 03:58 PM

Feb 2012

Santorum is an idiot that keeps on setting himself up like a T-ball.
Its as if he can't help it.

Bjorn Against

(12,041 posts)

41. Those who have not seen the ad would think that was a photoshop

Reply to rocktivity (Reply #29)

Wed Feb 15, 2012, 07:15 PM

Feb 2012

I think Santorum may be the first candidate in history to think it is a good idea to run an ad featuring himself with what appears to be Santorum smeared on the wall behind him. I really want Santorum to get the nomination, if he keeps giving us images like this it will be the funniest campaign ever.

yurbud

(39,405 posts)

37. for conservatives, isn't the guy with the gun always the hero?

Reply to highplainsdem (Original post)

Wed Feb 15, 2012, 05:16 PM

Feb 2012

If you follow Karl Rove's rule that every public appearance should make sense with the sound off, this is really an ad for Romney: He'll fight like trooper till the end even if he has to take a few shit bullets in his $200 french cuff shirt.