Forget about Obamacare. In Colorado, it's 'Brosurance'

Source: CNN

Keg stands. That's one way to promote Obamacare, it seems.

"Brosurance," reads a new web ad that shows a few bros having a good time. "Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered."

The Colorado Consumer Health Initiative and ProgressNow Colorado Education launched the web ad, along with a series of other meme-like images that target young residents in Colorado, as well as Latino families–two demographics that tend to lack health insurance.

The ads are modeled after the successful "Got Milk?" campaign, with each image saying, "Got Insurance?"



Read more: http://politicalticker.blogs.cnn.com/2013/10/22/forget-about-obamacare-in-colorado-its-brosurance/