I will not use violent metaphors to promote this. We've had enough of that in reality already.

DUrec and

December 14, 2013, will mark the one-year anniversary of the tragic shooting at Sandy Hook Elementary. Moms Demand Action for Gun Sense in America is partnering with Mayors Against Illegal Guns to commemorate the anniversary with No More Silence, a campaign to honor the victims and show our resolve never to be silent again about gun violence. The campaign will culminate on December 14 with more than 50 events in 35 states. Each event will include a communal ringing of bells—a moment of No More Silence—to remember the victims and to show that the time for silence is over: http://momsdemandaction.org/no-more-silence/

First, it is TO LONG. People are set for 5-10 seconds of an ad, then switching channel UNLESS the ad gets their attention and this ad DOES NOT.

Second, what are they asking for? Something about stopping School Shootings, but not about anything specific, it could be for more guns in school as far as I can tell.. It could be for less guns, it could be for more mental health treatmentm who knows, it may be a call to pray.

I hate to say this is a typical ad done by people who do NOT understand marketing. It looks like an ad done a group, because it express what they want but not in a way to convince others of a need for change. I compared it to Religious hymns that sounds good, because you have always song them, but to an out sider sounds bad (as opposed to a Religious hymn that brings people in to hear the hymn).

It is good, if you want to show the world you are in morning, it is ineffective it getting people to hear what changes you want, if any.

In the recent Settlement in regards to Cigarettes, the Tobacco industry agreed to anti-Smoking ads, but only as long as they produced them. The Tobacco industry did just that, and made ads much like this one, knowing it would turn people off from seeing the ad and thus make it useless. The Tobacco companies did NOT want a repeat of the 1970s, when it was agreed to permit 1 minute of Anti-Smoking ads to ever 4 minutes of smoking ads, but those ads were under the control of an Anti-Smoking group. They made effective ads, so effective that cigarettes sales DROPPED, dropped so much that the Tobacco companies pushed Congress to ban Cigarettes ads off TV, so that they could also get those "Kick the Habit" ads off TV.

To be effective an AD HAS TO CATCH THE ATTENTION OF THE AUDIENCE and HOLD IT. If it fails to do that, or worse, cause them to turn the channel OR walk to the Kitchen to get a beer, it is ineffective. This ad FAILS on that test.

I tried to find one of the late 1960s "Kick the Habit" ads, but could not find one, found a lot of old cigarette ads and one Anti-Smoking ad from the Ad Council, but not the Kick the Habit Ad done by the American Lung Association (Technically it was the National Tuberculosis and Respiratory Disease Association but it changed its name a few years later).

Those ads great appeal was it drew in the audience to the person smoking and made an up beat message on they quit smoking. As such it grabbed people's attention and held it. It was a POSITIVE message (people dislike negative messages) and as such WORKED, Worked so well that the Tobacco company lobbied Congress to get rid of them by banning Cigarette ads (No Cigarette ads, no equal time for anti smoking ads).

Here is the Ad Council's, fairly effective, but not as good as the Kick the Habit ads:

I have very faint memories of my father smoking when I was a kid. Then he stopped, and never took it up again.

Thank you for sharing.

If more people had paid attention to this ad, we wouldn't have to see so many COPD commercials today!

K&R

Speaks loudly, while at the same time quietly. Shock and awe, done correctly.

tears for the children.

WOW !!

remind people of the Terror those poor kids and teachers went through.. and we haven't done a damn thing about it because of the chicken livered NRA money takers in Congress and the Senate.



Thank you, onehandle!

In 2012, people were killed by the following"

6,371 by Pistols
322 by rifles
308 by shotguns
110 by "Other gun"
1749 by guns unstated (these are mostly pistols).

1589 were killed by knives
518 by Blunt Instruments (clubs etc)
678 by Personal Weapons (Fists, legs etc)

http://www.fbi.gov/about-us/cjis/ucr/crime-in-the-u.s/2012/crime-in-the-u.s.-2012/offenses-known-to-law-enforcement/expanded-homicide/expanded_homicide_data_table_8_murder_victims_by_weapon_2008-2012.xls

Yes, Newtown was a disaster and a National disgrace, but it had little affect over the overall murder rate. in fact 10 less people were killed by Rifles (including assault rifles) in 2012 then had been killed in 2011.

1011 people under age 18 were killed in 2012:

563 people under age 18 were killed by firearms
84 by knives
54 by BLunt Instruments
193 by hands, fist etc
19 by fire
14 by Narcotics
10 by strangulation
26 by Asphyxiation
133 death cause unknown


http://www.fbi.gov/about-us/cjis/ucr/crime-in-the-u.s/2012/crime-in-the-u.s.-2012/offenses-known-to-law-enforcement/expanded-homicide/expanded_homicide_data_table_9_murder_victims_by_age_by_weapon_2012.xls

Yes if you are under 18, if you are killed, you have a better then 1 out of 2 chances of being shot. On the other hand, no break down between pistols, shotguns and rifles are given in this chart, but we can assume the 95% of these shootings were with pistols

Yes, Newtown is a tragedy but you justify a change in the law based ON FACTS not emotions and the Facts do NOT support a ban on Assault Rifles, if you are willing to leave Pistols, knives, blunt instruments and even people's hands and fists, all which which kill more people, legal to own,

Now, Newtown clearly calls for additional support for mental treatment (The demand for mental treatment far exceed the supply, a supply restricted by people's refusal to increase taxes to pay for such treatment) and a refusal to get people involved in their community. When It comes to Newtown, it is more then Assault Rifles that are to blame, and the failure to be provide mental health treatment AND lack of out reach to people who may need it, are also to blame.

I don't understand your math here.

That is your objection, for otherwise you would point out your objection.

The problem with homicide in the US is a problem with pistols not rifles (Fists and legs, Knives and "Blunt Instruments" kill more people then Rifles). Newtown the weapon of choice was a Rifle, by someone who knew how to use it but that is NOT the normal situation. The normal situation is children being killed by pistols OR, by a sizable portion, by an adult killing them with that adults's arms and legs (and other body parts). Those are the two big killers of Children under 18, not rifles or Shotguns.

The problem is with Pistols (for we can NOT ban Arms and Legs) not rifles if we want to reduce the murder rate in the US.

"Yes, Newtown was a disaster and a National disgrace, but it had little affect over the overall murder rate. in fact 10 less people were killed by Rifles (including assault rifles) in 2012 then had been killed in 2011..."

That should be on a Hallmark card delivered to each of the parents of the Newtown victims... your precious salt for their wounds would truly soothe their irrational emotions, and allow them to better see your deep understanding of death by asphyxiation and drowning.

As well as rifles, shotguns, other guns, and guns unstated.

The sad part would be, though, that all these folks would be alive and kicking, eh?

Well, shit, what a quandry.

In all the deaths not due to firearms, the victim has a much better chance of defending self and/or running away. No such luck with a firearm which kills in milliseconds with no way to defend oneself, even if armed with a firearm.

The other major difference is that people who die from knives, clubs and fists are usually victims of contention - i.e. they know their attacker and there is a bone to pick between them. There are no knife-nuts, club-nuts or fist-nuts out there entering a building and killing a whole bunch of innocent strangers wholesale like gun-nuts do.

Statistics is almost as bad a weapon as a gun if not used correctly.

one does not have to be a gun nut ( never owned a firearm in my life ) to respect the fact that the Constitution of the United States guarantees the right for citizens to bear arms as a check against potential tyranny from our own government. Regardless of whether you support Obama or not, he is not going to be president forever. Who knows what the next ( or subsequent ) president will do...

the "potential" qualifier. It is in full bloom and grows stronger every day. And it is NOT the criminal accosting me I am worried about, but rather our very own government and its fascist Stasi functionaries. The Founders understood what might happen down the road. Could they in their wildest imaginations imagine what is happening now with rogue cops beating senseless retarded senior citizens who happened to steal the wrong shopping cart to haul his worldly belongings from site to site, or friendly Father Duffy who likes to play with little children...? No, probably not. Course, we can always count on Homeland Security . . .

Better schools, better jobs, better health care - that's how you build a better society with less violent crime.

If schools would spend as much on fine arts and science as they do on surveillance cameras and metal detectors, we might actually get somewhere. But then again, that would actually require courage on the part of our lawmakers and bean-counters.

Regulations at the time of the American Revolution meant as set up by Congress. In terms of the "Reserve Militia", which are all males between 18 and 45 who are NOT a member of the Regular Armed forces OR the National Guard, Congress has determined they are best from at and when needed with what equipment and arms that they can provide themselves. You may disagree with those regulations, by that is the regulations set forth by Congress and Congress has NOT delegated the duty to set regulations of the Reserve Militia to any one else.

10 USC 311 (Present version of the Militia Act):
http://www4.law.cornell.edu/uscode/10/311.html

Very, very stupid argument.

The "well regulated militia" was meant to be a citizen army (no unlike the National Guard) that could be called up to protect the government from threats against it.

Look up the Whiskey Rebellion and how it was handled by Washington and the militia.

Instead of a moment of silence, let's arm the kids and teachers (scenes of kids carrying Uzis, AK47s etc.)

Narrator, "We could have prevented the 1+26 shootings only if we had armed guards at schools (clip of schools being guarded by Ninja like people) and trained everyone to shoot (clip of kids shooting at a firing range)

Narrator, "Instead of a meaningless silence, lets prepare our kids and schools with the use of the 2nd amendment"

As stupid as it is ^^^that^^^ will be a more effective ad in gundamentalist south, midwest and west.

are attempting to dilute this thread and its powerful message with NRA myths and meaningless statistics. The fact remains that the USA is the most armed and dangerous society in the civilized world, and groups like Moms Demand Action are gaining more and more public support with each gun-related atrocity.

ALEC found out that political support for less gun control and increased SYG madness has its ramifications, and they have lost a good deal of corporate support as a result of just the Trayvon Martin travesty. The NRA and its arms dealer sponsors are in the cross-hairs as well, as the American people are beginning to say -- enough!

as a mom who lost her younger son to a brain tumour I feel for these parents because they were shocked that something like their child being machine gunned down in his/her own school would happen. My son died from an illness that he had . These children died from an illness another individual had .

As a licensed gun owner I can see the USA's problem. not much regulation of guns, or background checks and very little help for the mentally ill.

America, you have a problem.

I still cannot remove the image of those frightened children from my brain.