Gingrich Campaign Launches Anti-Romney Facebook Timeline

Source: Mashable

Here’s something we haven’t seen done with Facebook Timeline before: political opposition research.

Newt Gingrich launched a new Timeline page called the “Romney Record” Wednesday morning, fresh off the heels of Super Tuesday. The idea? To use Timeline’s chronological layout to highlight Mitt Romney’s decisions that some conservative voters may find off-putting.

Many conservatives, Gingrich included, have accused Romney of failing to be “conservative enough” to win the support of Republican voters. Facebook Timeline has given the Gingrich campaign a unique way to make that argument in an easy-to-consume digital format.

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Scrolling further down the page reveals stories about Romney’s life before politics as President and CEO of the Salt Lake City Olympic Games and CEO of Bain Capital, a private investment firm. Prominently highlighted is a now-famous picture of a young Romney and his Bain associates passing proudly displaying money.

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Read more: http://mashable.com/2012/03/07/gingrich-romney-facebook-timeline/

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Direct link to the Facebook page linked to by Mashable (a site covering social media and technology news):

https://www.facebook.com/RomneyRecord