Seeing some of the old school stuff broght back memories. I remember the old space minifigs like Benny. In fact my first lego set had a blue fig just like him.

I loved Charlie Day as Benny.

I think my brother got it for Christmas the same year I got the Auto Chassis. Good times!

one of the few new films i want to see...wait a minute ...."films"? ....god i really am old.

I'd like to get that.

When does it come out? Love lego games!

I plan to get it on Wednesday.

Go out a bit, and smell the roses.

They both loved it, and my wife and I both thought it was good.

Hmm...

You can't really compare it to most "toy" movie crap like Battleship or whatever. It's actually quite subversive and meaningful.

Walk down the LEGO aisle of any store and tell me how many tie-in sets you don't see from this full-length commercial.

we find ourselves in in most instances...but here....please see the movie first. It REALLY takes the piss out of itself and the entirety of the kids movie/toys marketing cross over in the best way.

Lego blocks truly invoke the imagination, creativity, and problem-solving. If this movie sells more Lego blocks, I have no problem with it.

A theme that Lego has sold for decades. You can build with the instructions, then tear it all down and build something new. In the 1980s I loved (and saved) the boxes for my sets because I loved trying to figure out how the stuff on the back of the box was built, which had no directions and was there to inspire the buyer to do other things with the blocks. From there I started modding and making up my own wacky stuff.

The Lego Movie is that (and more) for 100 minutes. Its quite subversive. It attacks conformity ruthlessly. It also has several other messages. Namely that no matter how lame others think your ideas are, they probably aren't that lame -- just misunderstood. And, also, the "anti-business" theme that Fox complains about isn't there, its more of a child's perspective on what the adult corporate world looks like. But they are too dense and paranoid to see it.

I don't know if you saw the movie, but those are some of my take-a-ways from seeing it.

I would hate to see a bright kid denied LEGO because their parents are mad that they advertise their product.

I can assure you with nearly 100% certainty that we own more LEGO than anyone you know, and we own more Mega Bloks than LEGO. I know all about the construction toy industry, including LEGO's long history of frivilous, aggressively anti-competitive litigation and its efforts to shut down its competitors by strong-arming the US Customs department, for example.

If Walmart made a cute, full-length animated commercial about its bold associates fighting against Big Corporate greed/corruption, would you embrace it as a terrific family film? Or would you recognize it as a cynical, profit-generating campaign?

I've asked my sons about it, and they have no particular interest in the current LEGO commercial. "We'll watch it on NetFlix," said the younger.

Obviously you're much more consumer savvy than everyone else here.

All I said was LEGO makes the best toy in the World.

Good flick. Some tired tropes, for sure, but what else is (not) new. Watchable and funny for all that.

I'm almost tempted to not go see it for the risk that it might spoil the delight I found in reading this review.

http://www.salon.com/2014/02/07/plastic_blocks_fight_for_freedom/

It's fun as hell and hilarious, and in many ways more for the grown-ups, but its "politics" is "contradictory and nonsensical." I love the last line of the review:

I loved that movie.