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highplainsdem

(49,004 posts)
Sat Feb 22, 2014, 10:59 AM Feb 2014

Microsoft Said to Cut Windows Price 70% to Counter Rivals

Source: Bloomberg

Microsoft Corp. (MSFT) is cutting the price of Windows 8.1 by 70 percent for makers of low-cost computers and tablets as they try to fend off cheaper rivals like Google Inc. (GOOG)’s Chromebooks, people familiar with the program said.

Manufacturers will be charged $15 to license Windows 8.1 and preinstall it on devices that retail for less than $250, instead of the usual fee of $50, said the people, who asked not to be named because the details aren’t public. The discount will apply to any products that meet the price limit, with no restrictions on the size or type of device, the people said.

Stronger competition from Apple Inc. (AAPL) and Google cut revenue last quarter at Microsoft’s devices and consumer licensing division, which includes Windows software, as the computer industry posted its biggest annual decline on record. By offering incentives for PC makers to sell cheaper models, Microsoft may be able to increase its share of the growing $80 billion tablet market and stave off Chromebooks, notebooks that run Google’s operating system.

Microsoft, which named Satya Nadella as chief executive officer earlier this month, is seeking to speed up development and introduction of new devices. It won’t require products that use the cheaper licensing to complete logo certification, a process that verifies hardware compatibility, one of the people said. Devices aren’t required to be touch-screen compatible, they said.

-snip-

Read more: http://www.bloomberg.com/news/2014-02-22/microsoft-said-to-cut-windows-price-70-to-counter-rivals.html

69 replies = new reply since forum marked as read
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Microsoft Said to Cut Windows Price 70% to Counter Rivals (Original Post) highplainsdem Feb 2014 OP
And it will still be overpriced.....Win 8 sucks. yourout Feb 2014 #1
It takes about 3 hours of tweaking and installing addons to make it work half right. hobbit709 Feb 2014 #2
Good luck getting rid of their SkyDrive crap jsr Feb 2014 #5
Try this. hobbit709 Feb 2014 #9
How about the SkyDrive Sync Engine? jsr Feb 2014 #15
Not on mine but then I never activated that crap to start with. hobbit709 Feb 2014 #16
What does the average bloke do to fix the thing. I wouldn't know a regedit if it loudsue Feb 2014 #33
I dated a reg edit. She was the editor for the university newspaper ChairmanAgnostic Feb 2014 #56
.... DeSwiss Feb 2014 #59
format c: usually works jmowreader Feb 2014 #60
Yup. n/t jtuck004 Feb 2014 #3
Still overpriced trash jsr Feb 2014 #4
wish Crepuscular Feb 2014 #6
Still needs a sign change. eppur_se_muova Feb 2014 #7
Bwahahaha true! CFLDem Feb 2014 #28
If they LOWERED the price by -70%, the cost would go up... Thor_MN Feb 2014 #36
If it sold for -70% of their competitor's price -- eppur_se_muova Feb 2014 #46
"Microsoft Said to Cut Windows Price 70%" Thor_MN Feb 2014 #47
Ubuntu is free. L0oniX Feb 2014 #8
Ubuntu pissed me off when they went to that Unity interface. hobbit709 Feb 2014 #11
Try Linux Mint and the Cinnamon desktop LuvLoogie Feb 2014 #19
I'm using Mint 16 X64 XFCE on one of my computers. hobbit709 Feb 2014 #21
I love Cinnamon 2.0 TroglodyteScholar Feb 2014 #58
You can still use Gnome sjdnb Feb 2014 #68
The last OS update from Apple was free and it does not suck. awake Feb 2014 #10
Unless you're a gamer. hobbit709 Feb 2014 #12
How is gaming on a mobile device using windows? awake Feb 2014 #13
Serious gaming not wasting time on Angry Birds. hobbit709 Feb 2014 #14
Some people enjoy playing Angry Birds awake Feb 2014 #18
some people game on a regular computer hobbit709 Feb 2014 #20
Do you use or need windows 8 to game on a PC? awake Feb 2014 #22
No, but my high end laptop came with it and was too much of a hassle to change OS hobbit709 Feb 2014 #24
I feel for you awake Feb 2014 #25
I find it kind of bizzarro world LiberalLovinLug Feb 2014 #44
Oh really? hobbit709 Feb 2014 #48
I have never worked at a place that used Macs. SolutionisSolidarity Feb 2014 #52
Apple security flaw could allow hackers to beat encryption IDemo Feb 2014 #61
Apple also included a massive bug in implementation of SSL. Thor_MN Feb 2014 #37
'To counter rivals'? No. To regenerate stalled sales of this odious OS. randome Feb 2014 #17
well put awake Feb 2014 #23
Oooohhh! So we can all buy the crummy Windows 8? AllyCat Feb 2014 #26
I gauge the success of an OS by the vitriol MyNameGoesHere Feb 2014 #27
I don't think Win 8 deserves as much hate as it gets, but the fact they refuse penultimate Feb 2014 #29
OMG MyNameGoesHere Feb 2014 #40
no Skittles Feb 2014 #41
That is exactly right, and it is more than that also. There are more clicks necessary to do things lostincalifornia Feb 2014 #43
"They were correct in removing it". That is why windows 8 isn't selling, because the leadership at lostincalifornia Feb 2014 #45
BS MyNameGoesHere Feb 2014 #65
I did not say apple did not have that attitude, and that is the problem, MSFT did the same thing. lostincalifornia Feb 2014 #66
I've missed it and so have the vast majority of consumers penultimate Feb 2014 #50
I don't know how much I can believe MyNameGoesHere Feb 2014 #64
Windows 8 must be really successful, then. Iggo Feb 2014 #32
The only problem with that metric is JoeyT Feb 2014 #35
The mind grieves. eom MyNameGoesHere Feb 2014 #39
They just don't get it, do they? It's 2007 all over again. PSPS Feb 2014 #30
Oh they get it all right Ratty Feb 2014 #34
I wouldn't want windows 8 if Microsoft paid me. LisaL Feb 2014 #31
So true. mimi85 Feb 2014 #51
The invisible hand of the market. JEFF9K Feb 2014 #38
Conveniently located in the bargain bin with K-Tel records and pet rocks 1000words Feb 2014 #42
Mocrosoft has been selling The Wizard Feb 2014 #49
I hope it dies so Gates has no money to fuck up public education anymore. yurbud Feb 2014 #53
:thumbsup: Agony Feb 2014 #57
Windows always felt like it was designed in former Soviet Union: the Trabant of operating systems yurbud Feb 2014 #54
Now it's Sybil, with multiple personalities that don't get along. ucrdem Feb 2014 #55
Alternate Releases Chris Diesel Feb 2014 #62
The problem with Win8 isn't the price, it's the lack of a touchscreen. Xithras Feb 2014 #63
You can smell desperation davidpdx Feb 2014 #67
The problem with Win 8 is that it is trying to hard sjdnb Feb 2014 #69

hobbit709

(41,694 posts)
2. It takes about 3 hours of tweaking and installing addons to make it work half right.
Sat Feb 22, 2014, 11:05 AM
Feb 2014

They'd have to pay me to install it.

jsr

(7,712 posts)
15. How about the SkyDrive Sync Engine?
Sat Feb 22, 2014, 12:01 PM
Feb 2014

Any luck? It's a zombie that keeps coming back and using CPU.

hobbit709

(41,694 posts)
16. Not on mine but then I never activated that crap to start with.
Sat Feb 22, 2014, 12:03 PM
Feb 2014

I disabled a lot of garbage using regedit and services.msc.

loudsue

(14,087 posts)
33. What does the average bloke do to fix the thing. I wouldn't know a regedit if it
Sat Feb 22, 2014, 01:24 PM
Feb 2014

bit me on the butt.

ChairmanAgnostic

(28,017 posts)
56. I dated a reg edit. She was the editor for the university newspaper
Sat Feb 22, 2014, 09:55 PM
Feb 2014

Social articles, and hated the name Regina. So I called her Regedit. She didn't bite, but she did nibble.

eppur_se_muova

(36,269 posts)
7. Still needs a sign change.
Sat Feb 22, 2014, 11:35 AM
Feb 2014

Make that -70% (i.e. a rebate for using their product) and they might see some action.

eppur_se_muova

(36,269 posts)
46. If it sold for -70% of their competitor's price --
Sat Feb 22, 2014, 04:45 PM
Feb 2014

which was the comparison I *thought* was being made.

 

Thor_MN

(11,843 posts)
47. "Microsoft Said to Cut Windows Price 70%"
Sat Feb 22, 2014, 05:34 PM
Feb 2014


I see where you were trying go, but "selling" something for a negative 70% of your rival's price is such an awkward phrasing that it really undercuts what you thought would be a clever retort.

sjdnb

(1,694 posts)
68. You can still use Gnome
Sun Feb 23, 2014, 07:55 PM
Feb 2014

That's what I do. I bought a very nice PC which, unfortunately, came preloaded with Win 8. I hate it. I will install a dual boot eventually, but in the meanwhile, when I want to get real work done, I go back and use my 8 year old Dell with Ubuntu.

awake

(3,226 posts)
10. The last OS update from Apple was free and it does not suck.
Sat Feb 22, 2014, 11:55 AM
Feb 2014

Other than the X-box Microsoft has been walking dead for many years, Google and Apple have been out preforming Windows for a long time.

hobbit709

(41,694 posts)
14. Serious gaming not wasting time on Angry Birds.
Sat Feb 22, 2014, 11:59 AM
Feb 2014

A friend of mine has a Windows phone and loves it but he says there's no way in hell he wants it on a real computer.

awake

(3,226 posts)
18. Some people enjoy playing Angry Birds
Sat Feb 22, 2014, 12:10 PM
Feb 2014

And for the record one could say most gaming is a wast of time. Also some people think that sony playstation is better than the x-box

hobbit709

(41,694 posts)
24. No, but my high end laptop came with it and was too much of a hassle to change OS
Sat Feb 22, 2014, 12:26 PM
Feb 2014

Between the UEFI BIOS trying to lock it into 8 and finding drivers for 7 and I would have to disassemble it halfway to swap drives, I just tweaked the hell out of it. It looks and feels like 7 now.

awake

(3,226 posts)
25. I feel for you
Sat Feb 22, 2014, 12:34 PM
Feb 2014

for the recored PC magazine has said that the Apples are the best laptops to run windows on, so next time you can get a computer that allows you to install the OS you like with out being stuck with Windows 8. Enjoy you games in the meantime.

LiberalLovinLug

(14,174 posts)
44. I find it kind of bizzarro world
Sat Feb 22, 2014, 04:44 PM
Feb 2014

Back in the day the International Business Machines PC was the serious business computer, and as well was almost lauded for being contained in the wheelhouse of the specialist geek.

Apple was for years and years disdained as nothing but a "home computer". Not a serious work machine.


Now if all you want is to mainly play games on your computer, you go to the PC. If you want to get work done and not deal with constant permission windows and anti-viral cleanses etc....and want the fastest and best screen, you get a Mac.

hobbit709

(41,694 posts)
48. Oh really?
Sat Feb 22, 2014, 05:46 PM
Feb 2014

I don't have to do any of that on mine and I doubt that any Mac has a faster or better screen than my setup. And at a lot less cost.

52. I have never worked at a place that used Macs.
Sat Feb 22, 2014, 06:58 PM
Feb 2014

It's always Windows/Office computing platform. Some places there's been an apple machine around by request, but I see more old DOS based machines to run legacy software than Apple computers.

IDemo

(16,926 posts)
61. Apple security flaw could allow hackers to beat encryption
Sun Feb 23, 2014, 09:27 AM
Feb 2014

A major flaw in Apple Inc software for mobile devices could allow hackers to intercept email and other communications that are meant to be encrypted, the company said on Friday, and experts said Mac computers were even more exposed.

If attackers have access to a mobile user's network, such as by sharing the same unsecured wireless service offered by a restaurant, they could see or alter exchanges between the user and protected sites such as Gmail and Facebook. Governments with access to telecom carrier data could do the same.

"It's as bad as you could imagine, that's all I can say," said Johns Hopkins University cryptography professor Matthew Green.

http://abcnews.go.com/blogs/technology/2014/02/apple-admits-products-vulnerable-to-hackers/

 

Thor_MN

(11,843 posts)
37. Apple also included a massive bug in implementation of SSL.
Sat Feb 22, 2014, 02:28 PM
Feb 2014

Opened up all users to man in the middle attack while they believed they were securely communicating with their banks and all other secure web sites. Apple, not surprisingly, doesn't want to talk about it.

 

randome

(34,845 posts)
17. 'To counter rivals'? No. To regenerate stalled sales of this odious OS.
Sat Feb 22, 2014, 12:07 PM
Feb 2014

[hr][font color="blue"][center]Aspire to inspire.[/center][/font][hr]

AllyCat

(16,189 posts)
26. Oooohhh! So we can all buy the crummy Windows 8?
Sat Feb 22, 2014, 12:36 PM
Feb 2014

Think we are going Linux until I save enough shekels for a Mac

 

MyNameGoesHere

(7,638 posts)
27. I gauge the success of an OS by the vitriol
Sat Feb 22, 2014, 12:37 PM
Feb 2014

spewed forth by the fanboys of the other OS's. Seems like MS made a good one. I rate the hate at about a 12 on a scale of 1-10. Good job MS.

penultimate

(1,110 posts)
29. I don't think Win 8 deserves as much hate as it gets, but the fact they refuse
Sat Feb 22, 2014, 12:52 PM
Feb 2014

Last edited Sat Feb 22, 2014, 06:19 PM - Edit history (1)

to add a legit start button and menu to the desktop is beyond annoying. We shouldn't have to go to third-parties for that.

 

MyNameGoesHere

(7,638 posts)
40. OMG
Sat Feb 22, 2014, 03:43 PM
Feb 2014

Start button is 1980. I cannot people buy into the claptrap about a stupid button I haven't missed it and I am pissed they brought it back because of whiners. They were correct in removing it.

lostincalifornia

(3,639 posts)
43. That is exactly right, and it is more than that also. There are more clicks necessary to do things
Sat Feb 22, 2014, 04:41 PM
Feb 2014

on Windows 8 than Windows 7. Yes, people can use accelerator keys, and shortcuts, but come on, the OS is trying to be two things at once, a touch pad type device and a desktop, and it fails miserably as a desktop

There is a reason a lot of companies are NOT upgrading from Windows 7.

The best thing Microsoft should do right now is implement a default solution, something like Start8, or the other programs that make it look and feel like Windows 7.

This is a total disaster, and I would argue, worse than the VISTA debacle. The plus they have is that Apple has not made a play for the business customers, and that they have replaced their CEO. Let's hope he gets them on the right path

lostincalifornia

(3,639 posts)
45. "They were correct in removing it". That is why windows 8 isn't selling, because the leadership at
Sat Feb 22, 2014, 04:44 PM
Feb 2014

Microsoft has that attitude.

Hopefully the new CEO will set things right.

 

MyNameGoesHere

(7,638 posts)
65. BS
Sun Feb 23, 2014, 05:26 PM
Feb 2014

Apple has the same mentality. Even linux to an extent. The notion that you matter as a consumer is a false marketing gimmick that a lot of gullible folks seem to buy in to. It isn't even close to the truth.

lostincalifornia

(3,639 posts)
66. I did not say apple did not have that attitude, and that is the problem, MSFT did the same thing.
Sun Feb 23, 2014, 06:26 PM
Feb 2014

They are lowering the price for OEM bundles with cheap notebooks to compete against the chrombook

Chrombook is google's answer to the iPad, but it isn't a desktop replacement

Actually that is all MSFT needs to do for windows 8, during the install of the os give users the option to choose between windows 7 look or windows 8

They would have companies start jumping right on board for the enhanced security features alone

There are not many companies who want a desktop to have the metro interface, and require their users to do a lot of clicks just to go from point A to point B

The nurse, doctor , office administrator etc. wants to do their job most efficientltly, and windows 8 isn't conducive to that with a desktop environment

Incidently the market has decided, and that is why MSFT will change it. They screwed up on VISTA by releasing it too early, and released windows 7 which is what vista should have been. The same will happen with windows 8

Actually if Bill Gates came back he could straighten things out. Unfortunately it is very unlikely that he will do so, his charity work is the most important thing to him now



penultimate

(1,110 posts)
50. I've missed it and so have the vast majority of consumers
Sat Feb 22, 2014, 06:24 PM
Feb 2014

If they got rid of it and brought something even better to the table, then it wouldn't have been an issue.

JoeyT

(6,785 posts)
35. The only problem with that metric is
Sat Feb 22, 2014, 01:59 PM
Feb 2014

most of the people that loathe it are using another Microsoft OS. When your own company is your most vicious rival, you fucked up.

Last I checked Windows 7 was gaining market share at a higher rate than 8 or 8.1.

PSPS

(13,601 posts)
30. They just don't get it, do they? It's 2007 all over again.
Sat Feb 22, 2014, 12:53 PM
Feb 2014

If memory serves, they followed this same path with the equally horrendous Windows Vista.

Ratty

(2,100 posts)
34. Oh they get it all right
Sat Feb 22, 2014, 01:53 PM
Feb 2014

Windows 8 was a marketing tool to push their phones and tablets. One familiar interface and all. You're used to it on your PC so you'll likely buy the phone and tablet too. As long as sales of Windows phones and tablets are successful they couldn't give a fuck what we think.

mimi85

(1,805 posts)
51. So true.
Sat Feb 22, 2014, 06:57 PM
Feb 2014

I switched from MS to Apple about 10 years ago and I'll never go back. Although the fanbois of either drive me crazy.

JEFF9K

(1,935 posts)
38. The invisible hand of the market.
Sat Feb 22, 2014, 03:08 PM
Feb 2014

Looks like Microsoft got b**** slapped by the invisible hand of the market.

 

1000words

(7,051 posts)
42. Conveniently located in the bargain bin with K-Tel records and pet rocks
Sat Feb 22, 2014, 04:04 PM
Feb 2014

Knock off another 10% if you say something disparaging about Steve Jobs

The Wizard

(12,545 posts)
49. Mocrosoft has been selling
Sat Feb 22, 2014, 06:20 PM
Feb 2014

defective software for years. The next purchase just might be Apple as Microsoft uses planned obsolescence to continue selling it's crap. I have Office and the Word program is designed to run a corporation with more bells and whistles than I'd ever use. Microsoft makes it necessary to buy and learn new software every few years and there's no real advantage to most users. It just wastes time and money being on the receiving end of their crapware.

ucrdem

(15,512 posts)
55. Now it's Sybil, with multiple personalities that don't get along.
Sat Feb 22, 2014, 09:36 PM
Feb 2014

Windows 8 could have been a contender but boy oh boy did they botch it. Epic train-wreck botch.

 

Chris Diesel

(17 posts)
62. Alternate Releases
Sun Feb 23, 2014, 04:33 PM
Feb 2014

Anyone who runs Windows for very long knows you skip every other release

XP was good

skip ME it's bad

W2000 was good

Skip Vista it's bad

Win7 was good

Skip Win8 it's bad

When it comes to the world of engineering, like ACAD, Solidworks, Mastercam there is no substitute for Windows

When it comes to hard core PC gaming Windows rules

When it comes to building your own Desktop PC and running these programs again Windows is it. You can build something with twice the power and 1/2 the cost of any pre built Apple desktop out there.

Xithras

(16,191 posts)
63. The problem with Win8 isn't the price, it's the lack of a touchscreen.
Sun Feb 23, 2014, 04:53 PM
Feb 2014

Win8 is a very good OS if you have a touchscreen. It sucks hard if you're stuck on a mouse. It was designed from the get-go to be a gesture driven interface, and mouse support was just sort of tacked on for compatibility.

The problem is that very, very few manufacturers are selling Win8 desktops with touchscreens. The manufacturers still sell touchscreens as a premium product, and consumers still see them as a novelty. People who are looking for budget computers aren't going to spend extra money on a premium novelty item.

For Win8 to be a success, MS would have to convince the OEM's to start selling touchscreens as commodity hardware and make them available as standard equipment for all PC's at all price points. That move would cut already borderline PC profitability, and isn't going to happen.

Without touchscreens, most Win8 users are stuck using the operating system with input devices that it wasn't really designed for, and which provide those users with inferior user experiences. A price cut isn't going to fix that.

MS banked the company on a hardware revolution that never came. It was a stupid move.

davidpdx

(22,000 posts)
67. You can smell desperation
Sun Feb 23, 2014, 07:08 PM
Feb 2014

Microsoft is starting to get killed in some areas already. Windows 8 (even he upgrades) I've heard pretty bad things about them. The discount is only for OEM installation on the cheaper end devices so they aren't risking that much. It looks like it might be a test for cutting the price for other versions eventually.

sjdnb

(1,694 posts)
69. The problem with Win 8 is that it is trying to hard
Sun Feb 23, 2014, 07:58 PM
Feb 2014

to be Android-ish and failing miserably, not only at that, but at being a user friendly operating system.

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