Coca-Cola to remove controversial drinks ingredient
Source: bbc.co.uk
The world's largest beverage-maker, Coca-Cola, plans to remove a controversial ingredient from some of its US drinks brands by the end of this year, following an online petition.
Brominated vegetable oil, or BVO, is found in Coca-Cola fruit and sports drinks such as Fanta and Powerade. Rival Pepsi removed the chemical from its Gatorade sports drink last year. In Japan and the European Union, the use of BVO as a food additive is not allowed.
Pepsi has a plan to remove the ingredient from its entire product portfolio. It uses BVO in its Mountain Dew and Amp Energy drinks sold in the US. BVO has been used as a stabiliser in fruit-flavoured drinks as it helps to prevent ingredients from separating.
According to medical researchers at the Mayo Clinic, excessive consumption of soft drinks containing BVO has been linked to negative health effects, including reports of memory loss and skin and nerve problems.
Read more: http://www.bbc.com/news/business-27289259
This is the kind of news which NEVER, EVER gets proper coverage here...
= new reply since forum marked as read
You make an excellent point! 
