FTC accuses Gerber of false claim on baby formula

Source: AP-Excite

By ANNE FLAHERTY

WASHINGTON (AP) — Baby-food maker Gerber is being accused by the government of claiming falsely that its Good Start Gentle formula can prevent or reduce allergies in children.

In a complaint filed Thursday in federal court, the Federal Trade Commission alleged that the company misled consumers by suggesting that its formula was the first to meet government approval for reducing the risk of allergies.

The FTC said it wants Gerber to pull its claim from labels and advertisements and left open the possibility of asking the court to require Gerber to issue refunds for the $20-plus packages sold since 2011.

Gerber Products Co., also doing business as Nestl½e9} Infant Nutrition, said it didn't violate the law.

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This handout image provided by the Federal Trade Commission (FTC) shows a label from Gerber Good Start Gentle formula. Federal regulators announced Thursday they were suing Gerber, the well-known baby food maker, for claiming that its Good Start Gentle formula can prevent or reduce allergies in children. (AP Photo/FTC)


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