Using Gambling to Entice Low-Income Families to Save

While building up savings offers the best route out of poverty, the glamourless grind of socking away a dollar here and there has a tough time competing with the heady fantasy of a Mega Millions jackpot. But instead of attacking lotteries, a growing number of credit unions and nonprofit groups are using them to encourage low-income families to save.

They offer what are known as prize-linked savings accounts, which essentially treat every deposit as a ticket in a prizewinning raffle. The idea is to offer the thrill of gambling without the risk. Even perennial losers keep their savings.

These accounts have won support from a rare combination of liberal poverty advocates and conservatives who like the private market-based approach and emphasis on personal responsibility. In Congress, bills to modify federal banking laws and permit more financial institutions to offer prize-linked accounts have Republican and Democratic co-sponsors. And several states, including Indiana, Connecticut and New York, have modified their banking laws to allow credit unions to offer such programs.

http://www.nytimes.com/2014/08/31/business/using-gambling-to-entice-low-income-families-to-save.html?emc=edit_th_20140831&nl=todaysheadlines&nlid=38945174