Rush Limbaugh In Free Fall As His Show Gets Demoted To A Low Rated Station
By: Jason Easley more from Jason Easley
Friday, June, 5th, 2015, 11:38 am
Things have gone from bad to worse for Rush Limbaugh. Not only are radio stations looking to dump him, but his show is being forced to move to smaller lower-rated stations in an attempt to prevent a mass exodus of stations that carry his show.
Indianapolis Business Journal reported on Limbaugh getting demoted way down the (ratings) dial:
The Rush Limbaugh Showset to be dropped by WIBC-FM 93.1 next monthwill continue to be heard on Indianapolis radio airwaves without interruption after being picked up by iHeartMedia Inc.
iHeartMedia Indianapolis announced Wednesday that it will begin airing Limbaugh live on weekdays on a new local station, 97.5 FM, beginning Monday, July 6, from noon to 3 p.m. It will air the same time on iHeartMedias WNDE-AM 1260.
Limbaugh is going from being on a top ten station in the city to a station in the bottom three.
It is widely rumored that Limbaugh is about to get the boot off of his station in Chicago after his ratings have fallen to 24th place in the city with an audience of 121,000 listeners. Limbaugh has already lost his stations in major markets Boston, New York, and Los Angeles. Radio stations dont want Limbaughs show because of the combination of low ratings, poor advertising revenue, and declining audience.
Things have gotten so bad that Cumulus had to scramble shove Limbaughs show on to a low rated Indianapolis sports station because they feared a mass exodus of affiliates. According to RadioInsight, Theres no way iHeartMedia wouldve placed Limbaugh on an owned Sports station if the company had any other affiliation options in the market. You can bet iHearts local management would much rather utilize their new translator for something other than a mish-mosh of Sports and Limbaugh. But when everyone one else says no and you need to save face, options become limited. This way iHeart can spin it that they were able to find a strong affiliate for Limbaugh in Indianapolis to potentially keep other affiliates from bailing.
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http://www.politicususa.com/2015/06/05/rush-limbaugh-free-fall-show-demoted-station.html
MADem
(135,425 posts)Couldn't happen to a nicer guy.....
Faux pas
(14,691 posts)your stole my line!
SaranchaIsWaiting
(247 posts)Purveyor
(29,876 posts)SaranchaIsWaiting
(247 posts)There may be more independents and crossovers, thanks to Rush's over the top lunatic commentaries the right wing people in the bubble of fox news and the likes of Limbaugh are waking up. (?)
Rozlee
(2,529 posts)Talk radio is listened to by a largely aging demographic. It's not attracting younger viewers, who represent a larger percentage of consumers. Limbaugh rose to power during the age when the Clinton haters were at their zenith. Now, a new Clinton is on the horizon and the fires of their hatred are burning just as bright, but they're not spreading beyond their torchbearers.
Welcome to DU!
SaranchaIsWaiting
(247 posts)Aristus
(66,467 posts)BillZBubb
(10,650 posts)arcane1
(38,613 posts)If so, I wonder who is paying for it
nxylas
(6,440 posts)Fearless
(18,421 posts)Moving from one station to another
Vogon_Glory
(9,132 posts)yurbud
(39,405 posts)Rush Limbaugh got demoted from the biggest AM signal to a much, much smaller one.
Jefferson23
(30,099 posts)marble falls
(57,275 posts)Keith Olbermann doing the news.Without he, Colbert, Steward the election will be nowhere as much fun.
Cal33
(7,018 posts)$50 million a year through 2016. That's $400 million for 8 years, regardless of
whether he does well or not. He will be 65 next year. Too bad he isn't leaving
earlier.
Good riddance!
450 mi
cprise
(8,445 posts)Oh no, they "hated him" but couldn't get enough of his show. Seemed to fill some kind of emotional need to listen to his voice and all the "outrageous" things he said.
Personally, I think there are a lot of self-deluded people out there.