" There's a saying in Morocco that when a storyteller dies, a library burns," Hajj says.

Today, Hajj is on a quest to pass down his craft to the next generation of storytellers. Each week he meets a group of young apprentices at Café Clock , a trendy eatery nestled deep within the high walls of the city's old medina, to teach them the tales he has been picking up since he first started learning the art in 1959.

The apprentices have only three days to memorise, translate and practice their stories before joining Hajj for a weekly performance in front of the cafe's audience, where they tell tales in English and Darija, Morocco's Arabic dialect.

"We want to begin a storytelling revival! Many important people have heard about what we're doing and have come to see us perform," Hajj says.