Youth Movement Promotes US Military Presence in Central Africa

Edward Bernays believed that society could not be trusted to make rational and informed decisions on their own, and that guiding public opinion was essential within a democratic society. Bernays founded the Council on Public Relations and his 1928 book, Propaganda cites the methodology used in the application of effective emotional communication. He discovered that such communication is capable of manipulating the unconscious in an effort to produce a desired effect – namely, a capacity to manufacture mass social adherence in support of products, political candidates and social movements. Nearly a century after his heyday, Bernays’ methodology is apparent in almost every form of civic and consumer persuasion. The platform of social media is being used in unprecedented new ways, one such example is a new online documentary about the Lord’s Resistance Army (LRA), an extremist rebel group operating in Central Africa.

The documentary is unprecedented, not for its educational attributes but for its capacity to use visual branding, merchandising and highly potent emotional communication to influence the viewer to support US military operations in resource rich Central Africa under the pretext of capturing the LRA’s commander, Joseph Kony. The Lord’s Resistance Army was originally formed in 1987 in northwestern Uganda by members of the Acholi ethnic group, who were historically exploited as forced laborers by the British colonialists and later relegated by the nation’s dominant ethic groups following independence. Together with the Holy Spirit Movement, the LRA represented the armed wing of a resistance faction aiming to overthrow the government of current Ugandan President and staunch US military ally, Yoweri Museveni.

The LRA was originally formed to combat ethnic marginalization, but soon became dominated by Joseph Kony, a self-proclaimed spiritual messenger of the (Christian) Holy Spirit. Kony utilized his messianic persona to lead a syncretic spiritual movement based on Acholi tribal beliefs’ and extremist Christian dogma. It is claimed that LRA seeks to establish a theocratic state based on the Ten Commandments, however its inner ideological mythology is largely unknown. In an effort to mobilize a large scale armed resistance, the LRA routinely recruited child soldiers and forced them to commit heinous acts such as cannibalism and mutilation on others who resisted to join the rebel group during their extensive twenty-five year campaign.

KONY 2012 is directed by Jason Russell and runs just thirty minutes; the video has received over twenty million views on YouTube and Vimeo and it’s national support group on Facebook is said to gain 4,000 members each hour. The highly produced feature is narrated from the perspective of Russell and his attempt to explain the Lord’s Resistance Army to his infant son, Gavin. The video features footage from Russell’s trip to Uganda (prior to 2006, when the LRA was still operating in the region) and introduces the viewer to Jacob, a Ugandan boy who was formally recruited by the LRA as a child soldier. Russell presents various montages of ethically diverse groups of students raising their fists in the air, sporting KONY t-shirts, and scenes of mass celebration in response to President Obama signing the S. 1067: Lord's Resistance Army Disarmament and Northern Uganda Recovery Act of 2009.
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http://nilebowie.blogspot.com/2012/03/youth-movement-promotes-us-military.html