Boycott Squeezes Harder as 31 More Advertisers Want Nothing to Do With Rush Limbaugh
Radioinfo.coms TRI Newsletter reported,
TRI can report that Cumulus Media/ESPN Audio affiliates just received a list of 31 advertisers who requested that their commercials not be scheduled in any Rush Limbaugh programs. The memo instructs stations to move any spots that may fall in Rush Limbaugh programs to comparably-rated time periods.
These are not the same advertisers who were on an earlier list of 98 who requested their spots be moved away be moved away from Rush Limbaugh, Sean Hannity, Michael Savage and other right wing radio hosts. The new list includes heavyweights, Advance Auto, Intuit Turbo Tax, John Deere and Progressive. (When tax perpetration services dont want anything to do with you during tax season, things are really bad).
Some of Limbaughs smaller advertisers are coming back, but the big national advertisers are staying away. The reason they wont come back is that they dont want the negative publicity that comes from being associated with Rush Limbaugh. The radio industry itself is getting worried that the Limbaugh boycott may make the Fortune 500 skittish about advertising on certain programs. All of these developments represent a huge change from how the talk radio industry operated just weeks ago.
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http://www.politicususa.com/limbaugh-boycott-31-advertisers/
peacebird
(14,195 posts)MADem
(135,425 posts)Old and In the Way
(37,540 posts)I wonder if Excremence in Broadcasting is going to have to renegotiate that $400MM contract soon? I think Rush's salad days is over.
PearliePoo2
(7,768 posts)Pompous asshole....
Kennah
(14,315 posts)Perhaps he'll have to resort to starring in fetish porn films.
Art_from_Ark
(27,247 posts)2ndAmForComputers
(3,527 posts)(Attention jury: The above means to bleed money.)
pk mclively
(1 post)There are MILLIONS of us now and the majority are not following the lead of media matters- we use them as a fabulous resource, but we share the local radio stations sponsors among ourselves - there are about 20 facebook pages dedicated to this effort -we spend hours updating this website as a resource for those who want to work on this boycott.http://boycottrushlimbaughssponsors.com/ I can honestly tell you I and many people I know, are no making purchase decisions only after checking with these lists.
niyad
(113,552 posts)JHB
(37,161 posts)Kalidurga
(14,177 posts)It is really hard to get updates on a story if it is more than a week old.