The Flourishing Business of Fake YouTube Views

https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html

The Flourishing Business of Fake YouTube Views
Plays can be bought for pennies and delivered in bulk, inflating videos’ popularity and creating an environment ripe for manipulation.
By MICHAEL H. KELLER | AUG. 11, 2018

Martin Vassilev makes a good living selling fake views on YouTube videos. Working from home in Ottawa, he has sold about 15 million views so far this year, putting him on track to bring in more than $200,000, records show.

Mr. Vassilev, 32, does not provide the views himself. His website, 500Views.com, connects customers with services that offer views, likes and dislikes generated by computers, not humans. When a supplier cannot fulfill an order, Mr. Vassilev — like a modern switchboard operator — quickly connects with another.

One of the businesses was Devumi.com. According to company records, it collected more than $1.2 million over three years by selling 196 million YouTube views. Nearly all the views remain today. An analysis of those records, from 2014 to 2017, shows that most orders were completed in weeks, though those for a million views or more took longer. Providing large volumes cheaply and quickly is often a sign that a service is not offering real viewership.

Devumi’s customers included an employee of RT, a media organization funded by the Russian government, and an employee of Al Jazeera English, another state-backed company. Other buyers were a filmmaker working for Americans for Prosperity, a conservative political advocacy group, and the head of video at The New York Post. (Al Jazeera and The Post said the workers were not authorized to make such purchases and were no longer employed there.)

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