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MindMover

(5,016 posts)
Wed Apr 4, 2012, 06:31 PM Apr 2012

Usually, I just press the STOP button.....

The average length of an elevator ride in New York City is 118 seconds. If you use that as a guide, it means you’ve got less than two minutes to deliver a winning elevator pitch for your amazing new idea — wherever you are. Start by grabbing your prospect’s attention in the first few seconds. Convey who you are and describe what your business offers. Focus on what’s in it for the person you’re pitching. Be sure to describe exactly what separates you from everyone else that sells the same product or service. If you hook her in, you might get to continue the discussion when you arrive at her floor


http://business.time.com/2012/04/04/use-your-118-seconds-wisely/?

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It gets everybody's attention real fast........
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Usually, I just press the STOP button..... (Original Post) MindMover Apr 2012 OP
You're way ahead of the author ... GeorgeGist Apr 2012 #1
Have you noticed the RESULTS we've gotten from this technique? I'm not impressed myself. saras Apr 2012 #2

GeorgeGist

(25,322 posts)
1. You're way ahead of the author ...
Wed Apr 4, 2012, 07:07 PM
Apr 2012
In researching the idea I discovered that the length of time the average human can concentrate on something and not lose some focus is as little as 8 seconds



straight from the author himself.
http://blogs.hbr.org/cs/2012/01/why_you_need_a_better_elevator.html
 

saras

(6,670 posts)
2. Have you noticed the RESULTS we've gotten from this technique? I'm not impressed myself.
Wed Apr 4, 2012, 08:33 PM
Apr 2012

Any philosophy that can fit in a nutshell belongs there.

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