Bolsonaro Makes Bank Take Down Commercial that Highlighted Racial and Sexual Diversity

After the president watched it, advertisement was suspended on April 14
Apr.26.2019 1:00PM

JULIO WIZIACK
GUSTAVO URIBE
BRASÍLIA

Heeding to the request of president Jair Bolsonaro, Rubem Novaes, the President of Banco do Brasil, took down a youth-orientated commercial that featured racial and sexual diversity. He also fired the bank's head of marketing.

The commercial debuted at the beginning of April, but it was suspended on April 14 after the president saw it. Participants in the advertisement included young, black, tattooed and transsexual actors.



The advertisement of Banco do Brasil Foto: Reprodução

Bolsonaro called Novaes, asking that he not only suspend the campaign but also fire the director of marketing of Banco do Brasil, Delano Valentim.

The bank confirmed the president’s call to Novaes and reported that the bank executive heeded the Bolsonaro's request.

More:
https://www1.folha.uol.com.br/internacional/en/business/2019/04/bolsonaro-makes-bank-take-down-commercial-that-highlighted-racial-and-sexual-diversity.shtml?utm_source=newsletter&utm_medium=email&utm_campaign=newsen