The executive's home today is likely to be unpretentious and relatively small--perhaps seven rooms and two and a half baths. (Servants are hard to come by and many a vice president's wife gets along with part-time help. So many have done so for so long, in fact, that they no longer complain much about it.) The executive who feels, as apparently Robert R. Young does, that to be completely happy he needs a forty-room "cottage" in Newport and a thirty-one-room oceanside villa in Palm Beach is a rare bird these days. The fact that Young paid only $38,000 for his Newport place, Fairholme, which cost Philadelphia banker John R. Drexel nearly a quarter of a million dollars to build in 1905, demonstrates the decline in the market for such outsize mansions.

As executives' homes have dwindled in size, so have their parties. Frederick J. Thibold, catering manager at Sherry's in New York, can remember dances for 2,000 with a "sumptuous supper" twenty-five years ago. A big dance today is one for 400, and at some of these, Thibold confides in a whisper, Sherry's has served hot dogs and hamburgers. Today's executive entertains at his country club, or at small dinner parties at home. The New York executive who entertains at smart restaurants, where a dinner party for six may cost $125, usually does so on an expense account.

The large yacht has also foundered in the sea of progressive taxation. In 1930, Fred Fisher (Bodies), Walter Briggs, and Alfred P. Sloan cruised around in vessels 235 feet long; J. P. Morgan had just built his fourth Corsair (343 feet). Today, seventy-five feet is considered a lot of yacht. One of the biggest yachts launched in the past five years is the ninety-six-foot Rhonda III, built and owned by Ingalls Shipbuilding Corp., of Birmingham, Alabama. The Rhonda III cost half a million dollars to build, and the annual bill for keeping a crew aboard her, stocking her, and fueling her runs to around $130,000. As Chairman Robert I. Ingalls Jr. says, only corporations today can own even so comparatively modest a craft. The specifications of the boat that interests the great majority of seagoing executives today are "forty feet, four people, $40,000." In this tidy vessel the businessman of 1955 is quite happily sea-borne.

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