I've long been skeptical about the strongest claims made about the consequences of framing effects in public media and discourse ... but there’s another side to framing, and that has to do with the aesthetics and ethics of news and public discourse. Whether a biased news report actually successfully controls or mobilizes members of the public in some direction is one question. Whether such a news report is interesting or engaging to read is another... If an article in a newspaper can be boiled down to a press release ... then ... you can get that from a blog, an email, an advertisement, a clip on YouTube. To be worth paying for, reportage has to be something more than a transcript of a frame.

Full post: http://blogs.swarthmore.edu/burke/2012/08/09/journalism-framing-and-value