The British security firm G4S is set to rake in massive profits thanks to crises in Mali, Libya and Algeria. Recognized as the world’s biggest security firm, the group’s brand plummeted during the London Olympics last year due to its failure to satisfy conditions of a government contract. But with growing unrest in North and West Africa, G4S is expected to make a speedy recovery.

The January 16th hostage crisis at Algeria’s Ain Amenas gas plant, where 38 hostages were killed, ushered in the return of al-Qaeda not as extremists on the run, but as well-prepared militants with the ability to strike deeply into enemy territories and cause serious damage. For G4S and other security firms, this also translates into growing demands. “The British group (..) is seeing a rise in work ranging from electronic surveillance to protecting travelers,” the company’s regional president for Africa told Reuters. “Demand has been very high across Africa,” Andy Baker said. “The nature of our business is such that in high-risk environments the need for our services increases.”

If Algeria’s deadly encounter with al-Qaeda was enough to add the north African country to private security companies emerging African market, Libya must be a private security firm paradise. Following NATO’s toppling of the regime of Libyan leader Muammar Gaddafi and his brutal assassination in Sirte on October 20, 2011, numerous militias sprung up throughout Libya, some armed with heavy weapons, courtesy of western countries. Initially, such disturbing scenes of armed militias setting up checkpoints at every corner were dismissed as an inevitable post-revolution reality. However, when westerners became targets themselves, ‘security’ in Libya finally became high on the agenda.

Many private security firms already operate in Libya; some were even present in the country before the former Libyan government was officially overthrown. Some of these firms were virtually unknown before the war, including a small private British firm, Blue Mountain Group. The latter was responsible for guarding the US diplomatic mission in Benghazi, which was torched on Sep 11 last year. It later emerged that the attack on the embassy was preplanned and well-coordinated, resulting in the death of four Americans, including Ambassador J. Christopher Stevens. It remains unclear why the State Department opted to hire Blue Mountain Group, as opposed to a larger security firm as is usually the case with other western embassies and large companies that now vie to reconstruct the very country that their governments conspired to destroy.