High-End Stores Use Facial Recognition Tools To Spot VIPs

When a young Indian-American woman walked into the funky L.A. jewelry boutique , store manager Lauren Twisselman thought she was just like any other customer. She didn't realize the woman was actress and writer .

"I hadn't watched The Office," Twisselman says. Kaling both wrote and appeared in the NBC hit.

This lack of recognition is precisely what the VIP-identification technology designed by is supposed to prevent.

The U.K.-based company already supplies similar software to security services to help identify terrorists and criminals. The ID technology works by analyzing footage of people's faces as they walk through a door, taking measurements to create a numerical code known as a "face template," and checking it against a database.

Read the rest at:
http://www.npr.org/blogs/alltechconsidered/2013/07/21/203273764/high-end-stores-use-facial-recognition-tools-to-spot-vips