The Atlantic: How Advertisers Used World War I to Sell, Sell, Sell
http://www.theatlantic.com/business/archive/2014/08/how-advertisers-used-world-war-i-to-sell-sell-sell/375665/?google_editors_picks=true-snip-
With Britains centenary of involvement in World War I having arrived this week, seemingly every facet of the Great Warits brutality, its cultural upheaval, its still-mystifying originshas been chronicled in a fleet of new books and essays. One relatively uncharted area of study can be found in The Huns Have Got My Gramophone, a collection of advertisements published in British newspapers and illustrated weekly magazines during the war. (The book, already released by Bodleian Library in England, arrives in America in early fall.)
The ads compiled in Huns both capitalize on the allure of battle-tested products like Burberry trench coats and Pratts motor fuel, and make direct appeals to military families to keep their loved ones on the front well-stocked and occupied during downtime with new goods and services.
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Cooley Hurd
(26,877 posts)This one actually made me laugh!
All I could think of is if Edmund Blackadder had rollerskates in the trenches when he was trying to get out:
pipoman
(16,038 posts)I believe the number was around 4.5 million US troops involved with over 100k killed and over 200k injured in around 3 years with a population of only around 100 million. If the same numbers were applied to Iraq/Afghanistan the US would have had 15 million troops involved, and 300,000 deaths in 3 years.
pipoman
Funny - all the time US got involved into WW1 first in 1916-1917 - when Europe had been on fire for a couple of years already - and the damage to people was so mutch harder, in the US it was first and foremost soldiers who ended up on the battlefront - in Europe everyone got involved in some way - even natural states like Norway got harmed by the first World war - specially when it come to our trade-links to US and UK who was then and still are important for Norway....
And for the rest of Europe - it was really devastating - both in the West - and in the east - where the damage because of the war ended in many countries leadership being toppled - by revolutions and other means - most of the old empires was destroyed by nationalism - or by a lot of other things... The Empire of Austria - Hungary - the German Empire - and the Russian empire all ended up destroyed by the war - In Russia it ended in a revolution, in fact two - one in February - and another in October/November - depend of which calendar you using.. Even for the nations who won the war - it was devastating - millions of people who was damaged for life - the society was not coping with the damaged people - and from the fall-out from World War One - a lot of the public assistance programs who still is in effect today started - because it was clearly not enough with private securities when it come to helping soldiers coming back from the front line - maimed and hurt for life...
After World War One the old way of doing things changed - forever - as new groups of people was showing up - and understood they also had some power - the labor movements started in earnest - after being slow in starting - and slow in making some momentum for the the working class in most of Europe - Ironic enough it was the revolutions in Russia who scared the old way of doing things enough so the working class of Europe was starting to have something to say in politics - specially the October-revolution in 1917 scared the old "guard" in Europe enough - so they deiced social progress was the only way to placate the labor movement - who until the split between communism and other form of socialism - was rather slim - even solid social-democratic parties was until the 1920s rather political radical and had strong ties to the idea of revolutions - specially world revolutions - and the song International - and the idea that All workers United was not just something to say in public - it was a reality...
Diclotican