Corporate America doesn’t care about solving the problem of climate change. Rather, they are concerned with the profit they can make from it. Because we are already seeing effects of climate change, part of the solution to dealing with climate change will now include adapting to those effects. And with that need for adaptation, corporations have found a new niche to exploit.

While no one has completely given up on mitigating climate change, there is an increasing recognition that we have already altered our planet to such an extent that climate change is inevitable, so we have to begin adapting to that reality, author Alexander Zaitchik says.