Video & Multimedia

brooklynite

(94,679 posts) Wed Feb 5, 2014, 05:01 PM Feb 2014

New anti-smoking PSAs

AdWeek:

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education campaign ads dramatize the health consequences of smoking mixed with a little bit of vanity to convince teens not to smoke.

Created by Draftfcb, in one set of ads, an African-American male teen and a white female teen are told by a clerk in a convenience store that the money they've just laid down for a pack of smokes isn't enough. The male then takes a pair of pliers and rips out his teeth. The female teen pulls off half her face. The morale? "What are cigarettes costing you?" A second theme depicts smoking as a "bully" that controls your life, contrary to the belief by many teens that they will not get addicted to cigarettes or think they can quit at any time.

"The Real Cost" campaign bows Feb. 11 in 200 markets. Targeting 10 million teens between 12 and 17, the multimedia, $115 million campaign will run on TV on channels such as MTV, radio, print, online and out of home.

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7 replies

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New anti-smoking PSAs (Original Post) brooklynite Feb 2014 OP

Have no idea if any of these will SheilaT Feb 2014 #1

These anti-smoking spots need a celebrity burfman Feb 2014 #2

Education, Education, Education sorefeet Feb 2014 #3

It helps Warpy Feb 2014 #4

Here's the commercial I remember burfman Feb 2014 #5

Please post this video as a reminder OP. May not get many recs, but might help someone out. JDPriestly Feb 2014 #6

So the Question remains: Will young pre-smokers actually watch these PSAs about the drynberg Feb 2014 #7

SheilaT

(23,156 posts)

1. Have no idea if any of these will

Reply to brooklynite (Original post)

Wed Feb 5, 2014, 05:09 PM

Feb 2014

persuade a young person to stop, or better yet not to start smoking in the first place, but I'd like to think so.

I especially like the bully one. That, to me, sums up what smoking is about more than almost anything.

burfman

(264 posts)

2. These anti-smoking spots need a celebrity

Reply to brooklynite (Original post)

Wed Feb 5, 2014, 05:12 PM

Feb 2014

Kids, don't smoke tobacco.....

sorefeet

(1,241 posts)

3. Education, Education, Education

Reply to brooklynite (Original post)

Wed Feb 5, 2014, 05:27 PM

Feb 2014

it works.

Warpy

(111,317 posts)

4. It helps

Reply to sorefeet (Reply #3)

Wed Feb 5, 2014, 05:51 PM

Feb 2014

What really works are taxes driving the cost up. That's why a lot of people I know finally quit, the cost per day just got prohibitive. The cost also discourages teenagers from smoking a pack or two a day, smoking one or two a week filched from their parents won't addict them.

With any luck, smoking will soon become an ugly memory, people turning to electronic nicotine delivery. Nicotine is a bad drug, but nothing is as bad as sucking concenrated smoke into your lungs or chewing a wad of leaves to get your fix.

burfman

(264 posts)

5. Here's the commercial I remember

Reply to brooklynite (Original post)

Wed Feb 5, 2014, 06:19 PM

Feb 2014

Back in 1968 the actor William Talman who played the lawyer who lost every case to Perry Mason, got lung cancer from smoking in real life. Six weeks before he died he made an anti-smoking spot for TV. Here it is on you-tube....he was only 53. If that didn't cause people to stop smoking I don't know what can.

Here's the wikipedia entry about that:

Talman is also known for being the first actor in Hollywood to film an anti-smoking commercial for the American Cancer Society. A lifelong heavy smoker, he was diagnosed with lung cancer, and knew he was dying when he filmed the commercial. The short film began with the words, "Before I die, I want to do what I can to leave a world free of cancer for my six children... " Talman requested that the commercial not be aired until after his death.
He had made another such commercial, which opened with his voice-over and a picture of his home, followed by filmed shots of his wife and kids, then a still of himself "with a friend of mine you might recognize," Raymond Burr, from the Perry Mason TV series. He then said, "You know, I didn't mind losing those courtroom battles, but I'm in a battle now I don't want to lose at all. Because if I lose it, it means losing my wife and those kids you just met. I've got lung cancer...If you don't smoke, don't start. If you do smoke, quit! Don't be a loser."

JDPriestly

(57,936 posts)

6. Please post this video as a reminder OP. May not get many recs, but might help someone out.

Reply to burfman (Reply #5)

Thu Feb 6, 2014, 12:36 AM

Feb 2014

http://www.democraticunderground.com/?com=view_post&forum=1014&pid=717551

That links to a post on the United Nations report on cancer that was just released. It points to sugar and tobacco as major causes of cancer.

drynberg

(1,648 posts)

7. So the Question remains: Will young pre-smokers actually watch these PSAs about the

Reply to brooklynite (Original post)

Thu Feb 6, 2014, 01:29 PM

Feb 2014

Evils of Tobac? I doubt it. I don't smoke, but they all gave me serious "creeps".

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