Trump's Newest Ad Is So Fucking Weird

http://www.thedailybeast.com/articles/2016/07/24/trump-s-newest-ad-is-so-frickin-weird.html

"SNIP..............



There is a common denominator here, if you hate yourself enough to watch them all: these ads, even when they are laser-focused on needling the opposition, are about something greater than the candidate his or herself. They’re about the country which the candidate seeks to lead. And even when the ads reference the good values and respectable nature of the candidate in question, we learn very little about who these candidates actually are as people because of that first thing, because that’s what’s understood the campaign-commercial-viewing public wants to hear about.
Trump’s new clip is different.

First of all, it’s not a sleek, expensive production—Trump is notoriously cheap, and he has not thus far invested in traditional methods of campaigning, like glitzy commercials with primetime TV slots. It’s a shoddy production in large part because of that, and surely also due to the speed with which it was produced (48 hours after the speech).

But in just 28 seconds, we learn more about who Trump is than in dozens of ads produced by Clinton, Obama, Romney and McCain.

“75 MINUTES TOTAL SPEECH TIME,” “24 MINUTES TOTAL APPLAUSE,” “33% TIME SPENT APPLAUDING.” —that’s all you need to ‘get’ Trump.


................SNIP"