Something about the ears and eyes that make him look humanoid, but not totally human in appearance. In fact, it is easy for me to visualize him with an astronaut's helmet and jumpsuit.

They had no idea what they were getting themselves into. I don't think anyone could have at that time.

I am no Facebook historian but I seem to remember it skyrocketed in popularity before they ever actually had a model that they could monetize. I think they got valuable based on the sheer potential of that many eyeballs. Then came the pressure to actually show profit instead of just grow. I think that was the slippery slope as the selling of the data and access to those eyeballs became the all consuming goal. The introduction of FB Messenger seemed to be the pinnacle of that thinking as they forced customers off the base app into glorified spyware.

Wall Street has a way of distorting a Company's mission that way in search of crazy growth and profitability.

and eventually the entire world. All is going according to plan!