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MrScorpio

(73,631 posts) Tue Sep 25, 2018, 07:54 PM Sep 2018

First IHOP, now this bullshit.

by Danielle Wiener-Bronner @dwbronner
September 25, 2018: 4:18 PM ET

Just call it Dunkin'.

Starting in January, Dunkin' Donuts will drop the "Donuts" from ads, packages and signage at new and remodeled stores, as well as its social media accounts.

The makeover is part of Dunkin' Brand's efforts to relabel itself as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts.

Dunkin' says that beverages, especially coffee, make up 60% of the company's US sales.

"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customer," said Dunkin' Brands (DNKN)CEO David Hoffmann in a statement Tuesday.

https://money.cnn.com/2018/09/25/news/dunkin-donuts-new-name/index.html

15 replies

= new reply since forum marked as read

Highlight:

First IHOP, now this bullshit. (Original Post) MrScorpio Sep 2018 OP

Everybody who's ever worked at the 'nuts is going to be laughing hysterically. n/t TygrBright Sep 2018 #1

If they are going to change it at least put an s there. GemDigger Sep 2018 #2

That is funkin ridiculous! unblock Sep 2018 #3

Here in indicted Duncan Hunter's district, I think Liberty Belle Sep 2018 #4

isn't that what everyone calls it anyway? NightWatcher Sep 2018 #5

If you're in Boston Sedona Sep 2018 #6

Funny Dunks Story From Boston ProfessorGAC Sep 2018 #9

My friend's teenage daughter had a job there, kept offering to name all the varieties of donuts Rhiannon12866 Sep 2018 #7

In Europe (or at least parts thereof) they are Dunkin' Coffee Algernon Moncrieff Sep 2018 #8

I went to get a doughnut Rizen Sep 2018 #10

They opened one by me and they don't even make the donuts there. They truck them in from a larger FSogol Sep 2018 #11

So much for the old "time to make the donuts" ads. malthaussen Sep 2018 #14

Pass, Me Too RobinA Sep 2018 #12

Yeah, I always thought they had crap coffee, too. malthaussen Sep 2018 #15

Hey, Heinz used to make pickles. malthaussen Sep 2018 #13

TygrBright

(20,763 posts)

1. Everybody who's ever worked at the 'nuts is going to be laughing hysterically. n/t

Reply to MrScorpio (Original post)

Tue Sep 25, 2018, 07:56 PM

Sep 2018

GemDigger

(4,305 posts)

2. If they are going to change it at least put an s there.

Reply to MrScorpio (Original post)

Tue Sep 25, 2018, 07:57 PM

Sep 2018

unblock

(52,261 posts)

3. That is funkin ridiculous!

Reply to MrScorpio (Original post)

Tue Sep 25, 2018, 07:58 PM

Sep 2018

Liberty Belle

(9,535 posts)

4. Here in indicted Duncan Hunter's district, I think

Reply to MrScorpio (Original post)

Tue Sep 25, 2018, 08:18 PM

Sep 2018

this is not a positive name association.

NightWatcher

(39,343 posts)

5. isn't that what everyone calls it anyway?

Reply to MrScorpio (Original post)

Tue Sep 25, 2018, 08:23 PM

Sep 2018

Sedona

(3,769 posts)

6. If you're in Boston

Reply to MrScorpio (Original post)

Tue Sep 25, 2018, 08:56 PM

Sep 2018

It's just "Dunks"

ProfessorGAC

(65,081 posts)

9. Funny Dunks Story From Boston

Reply to Sedona (Reply #6)

Wed Sep 26, 2018, 09:17 AM

Sep 2018

8 or 9 years ago i went to Boston on business. I got a REALLY cheap flight if i went out Sunday morning instead of late in the day.

So, i leave Chicago at 6, and i'm in Boston around 9:30 eastern, but nothing to do. Knowing that i had contacted a guy who was my next door neighbor in HS and early college who works at Springfield College.

I get on the turnpike to head west and stop at a DD. I ask for a coffee and the young woman says "Regular?" I say yes.

I'm walking out with my coffee and take a sip. There had to be 3 packets of sugar and 3 ounces of cream. I took it back in and said "I asked for regular." Her reply was "That is regular". That's when it finally dawned on my THAT I WAS IN BOSTON. (Ya big dummy!) Go to a DD in Chicago and if you say regular, it means black. But, not in Boston.

She was really nice, just poured it out and gave me a black coffee.

Rhiannon12866

(205,552 posts)

7. My friend's teenage daughter had a job there, kept offering to name all the varieties of donuts

Reply to MrScorpio (Original post)

Wed Sep 26, 2018, 01:35 AM

Sep 2018

But nobody ever took her up on it, LOL. She just quit last week - guess I know why now.

Algernon Moncrieff

(5,790 posts)

8. In Europe (or at least parts thereof) they are Dunkin' Coffee

Reply to MrScorpio (Original post)

Wed Sep 26, 2018, 08:58 AM

Sep 2018

The donut business is somewhat at the mercy of cyclical fad diets (read: Atkins). I think they want the option of more heavily emphasizing other products - and coffee is always where they've made their money.

Rizen

(709 posts)

10. I went to get a doughnut

Reply to MrScorpio (Original post)

Wed Sep 26, 2018, 09:29 AM

Sep 2018

there several months ago but the selection wasn't impressive. I expected more of a bakery but it does seem they're turning into a coffee house. It was disappointing.

FSogol

(45,491 posts)

11. They opened one by me and they don't even make the donuts there. They truck them in from a larger

Reply to Rizen (Reply #10)

Wed Sep 26, 2018, 11:58 AM

Sep 2018

location. Pass.

malthaussen

(17,205 posts)

14. So much for the old "time to make the donuts" ads.

Reply to FSogol (Reply #11)

Wed Sep 26, 2018, 12:47 PM

Sep 2018

Ah, another "get off my lawn" moment from my golden years.

-- Mal

RobinA

(9,894 posts)

12. Pass, Me Too

Reply to MrScorpio (Original post)

Wed Sep 26, 2018, 12:36 PM

Sep 2018

If I go to DD I go for the doughnuts because I don't like the coffee. I haven't been there for quite awhile, because the last time I went they hardly had any doughnuts and had no selection. I'm obviously still in the '70's when it comes to DD. So buh-bye from a not so regular customer. We have non-chain doughnut stores around here now. By the way, hate the name change.

malthaussen

(17,205 posts)

15. Yeah, I always thought they had crap coffee, too.

Reply to RobinA (Reply #12)

Wed Sep 26, 2018, 12:48 PM

Sep 2018

Stuck in the '70s, I'm hip.

-- Mal

malthaussen

(17,205 posts)

13. Hey, Heinz used to make pickles.

Reply to MrScorpio (Original post)

Wed Sep 26, 2018, 12:45 PM

Sep 2018

Nothing is sacred nowadays.

And "Dunkin" is a goddam stupid name.

-- Mal

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