Global drinks manufacturer Diageo has extended its current bully-boy tactics to sending staff members into bars and clubs to ruin the nights of drinkers enjoying competing products.

After recently abusing its position as ‘sponsor’ at Sunday’s British Institute of Innkeeping awards ceremony by insisting the organisers change the winner of a key award from rightful recipient BrewDog, the alcohol company said its latest move was simply the next logical step in making people do what it wanted them to.

A spokesperson for the group said, “We’ve spent millions promoting our drinks brands, and if you’re not going to consume them when you’re out, then we’re not willing to sit idly by and let you enjoy yourself.”

“We’ve hired teams of ‘whiners’ who will spend the evening moaning into the ears of anyone seen drinking anything other than our own brands. If someone ‘accidentally’ tips your drink out of your hand, don’t be surprised to see them in a Diageo t-shirt.”