https://www.washingtonpost.com/nation/2019/10/07/alcoholic-tide-pods-new-way-drink-whisky/



They’re wrapped in seaweed. They’re filled with whisky. And they’re now drawing a collective groan from the Internet, thanks to their suspicious resemblance to a laundry detergent pack-turned-meme-turned-public health hazard.

That’s right: They’re alcoholic Tide Pods.

Well, sort of.

In what is either a highly successful marketing scheme or a inadvertent attempt to launch itself into millennial relevancy, a 195-year-old single-malt Scotch whisky distillery has rolled out three kinds of limited-edition “glass-less cocktails,” available through Sunday at a posh London bar.

These alcoholic amuse-bouche pouches provide “the perfect flavour-explosion experience,” the Glenlivet claims.

But as hundreds of baffled commenters online immediately wanted to know: How do you “drink” them?

“Enjoying them is simple,” said the distillery in a 53-second video last week. “The capsules are popped in the mouth for an instant burst of flavour.”

Then, “the capsule is simply swallowed.”

“Surely this is a sick joke,” said Julia Macfarlane, a foreign affairs reporter with ABC News, asking the Scottish prime minister to intervene. “This is an abomination. What is going on. Somebody do something.”

“Oh dear lord no,” wrote the Scottish actor Sam Heughan, who has announced plans to launch his own (non-capsuled) line of whisky.