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Related: Culture Forums, Support ForumsThe story on why Planters killed off Mr. Peanut
Megan Graham CNBC 2 days ago
This week, snack brand Planters released a dramatic video showing the apparent death of its mascot, Mr. Peanut.
Video here at the link:
https://www.msn.com/en-us/money/companies/why-planters-killed-off-mr-peanut/ar-BBZgfBa?li=BBnb7Kz&ocid=U452DHP
It turns out choosing to kill off the iconic 104-year-old nut had something to do with the weird phenomenon of how people mourn the deaths of fictional characters (like Iron Man), according to a creative leader behind the campaign.
Kraft Heinz's Planters on Tuesday released a cryptic tweet with a link to a video showing Mr. Peanut sacrificing himself to save actors Wesley Snipes and Matt Walsh, leading the mascot to plunge to his death. On Wednesday, the brand shared the video, which as of Thursday morning had nearly 1.5 million views on YouTube.
The spot, done with VaynerMedia, will appear before Super Bowl kickoff during the pregame show. Then, during the third quarter of the game, the brand promises to "broadcast Mr. Peanut's funeral, so the world can mourn the loss of the beloved legume together."
https://www.msn.com/en-us/money/companies/why-planters-killed-off-mr-peanut/ar-BBZgfBa?li=BBnb7Kz&ocid=U452DHP
He got roasted in the end.
Croney
(4,661 posts)JaneQPublic
(7,113 posts)CurtEastPoint
(18,650 posts)parkia00
(572 posts)I mean think about it. What kind of person sells his own kind to be eaten while he profits from it. It's just terribly mind numbing.
lastlib
(23,248 posts)I expected him to just crack up.
I hope his death wasn't long and painful; I would want him to go out in a Jiffy. But I won't mourn for him; I know he's gone on to a butter life.
Srkdqltr
(6,298 posts)UniteFightBack
(8,231 posts)Harker
(14,024 posts)with peanut butter to combat Reese's.
Harker
(14,024 posts)will fall into a fat fryer.
Laffy Kat
(16,383 posts)Starts about 1:05, I think.
Uncle Joe
(58,366 posts)Thanks for the thread Fla Dem.
MrScorpio
(73,631 posts)nolabear
(41,987 posts)csziggy
(34,136 posts)In fact, I dislike him so much, I have stopped buying Planters nuts for years. Glad to see him gone.
Aside from my personal animus, Planters went fully strange in 2018:
Mr. Peanut becomes your WingNut, here to satisfy all salty, snacking cravings.
https://www.planters.com/mr-peanut/planters-through-the-years
Xolodno
(6,395 posts)When peanuts die, do they decompose into a buttery substance?
3catwoman3
(24,007 posts)I suppose I could have said, This is nuts, but that was a little to easy/obvious.
KY_EnviroGuy
(14,492 posts)demonstrated in Mr. Peanut's top hat, cane and monocle.
Their sales are probably suffering from all the generic brand sales of nut snacks. Watch for something more cartoonish and eye-appealing to young people in the future.
I go back to the 50s with Planters when a 5-cent bag of salted peanuts and a 5-cent Coka-Cola was a very special treat.
KY.......
Response to Fla Dem (Original post)
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