An ex-coworker's husband almost died doing that at a Tokyo Steak House. They actually called 9-11, but he had cleared his airway by the time they arrived.

itself!

We've all done it and it's still funny when someone else does it.

It was the first time I tried sushi. I don't know what was worse: the searing fire in my sinuses or my family rolling on the floor, laughing at me.

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.... only to find that it was a good-sized dollop of very good (and extremely HOT) horseradish.
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"HHHRRRNNNNNKKKKKHHHHH!!!!! HHHRRRNNNKKKHHH-HHHRRRNNNKKKHHH!!!"
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To tell you the truth, if I had had another dollop, I might've repeated the experience!!!
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Fiery phlegm shot out of every opening above the neck. I ran to the mens room for water so fast I must have looked like something out of a Bugs Bunny cartoon.