Time to discuss Fiat's "Crab"

A long time ago, I saw a picture of a billboard in the UK. It featured an advertisement for a Peugeot sedan with the tagline, "If this car was a lady, it would get its bottom pinched." Someone vandalized the billboard with the following graffiti: "If this lady was a car she would run you down."

Which brings us to Fiat's new television commercial for the 500L sedan:

I can foresee two different reactions. First one I anticipate is "Right, how cute, because we all know that our bottoms exist only to be pinched without our permission. Fiat, you oughta be ashamed of yourselves." The other take is a bit different, where it doesn't matter if the crab is male or female, straight or gay - after all, it's a crab. A mischievous one at that, having a little fun at the expense of all these strange mammals cramping its scene.

But what's your take on all this?