It was bound to happen. Someone — in this case Madison-based Oscar Mayer — crossed a pork belly with a smartphone. The result is whole new way to wake up.

The Oscar Mayer Institute for the Advancement of Bacon on Thursday rolled out an iPhone app-based device that allows people to awaken to the smell and sound of sizzling bacon, without lifting a frying pan or touching a microwave.

The same company that introduced the world to the Wienermobile and immortalized bologna in a television jingle that is still embedded in the brains of 40- and 50-somethings everywhere, is now using bacon and smartphones to connect with a new generation.

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To use it, Oscar Mayer says to download the Wake Up & Smell the Bacon app, plug the detachable device into the headphone jack of an iPhone and "savor the scent of sizzling bacon." The detachable bacon scent-producing device will not be sold in stores and quantities are limited, the company said.