The Slow, Watery Death of Light Beer in America
It’s no secret that big industrial beers like Budweiser are in terminal decline in the U.S. thanks to the growing sophistication of American drinkers. So perhaps it was inevitable that light beers from the same monolithic brewers might suffer the same fate sooner or later. It turns out to be sooner than one might think.
Here’s a statistic that will hearten beer snobs and unnerve high-ranking people at Anheuser-Busch InBev (ABI:BB) and MillerCoors. Domestic light beer sales in the U.S. will hit a 10-year low in 2015, according to a report in Shanken News Daily. Light beer sales fell by 3.5 percent, to 98.4 million barrels, in 2013, and the e-mail newsletter projects that sales will decline by an additional 4.9 million barrels by 2015.
The biggest losers in the report are the obvious suspects. AB InBev’s Bud Light, the sector’s dominant force, suffered its fifth straight down year, according to the newsletter, dropping by 3.1 percent, to 37.6 million barrels. Coors Light lost 1.5 percent of its sales, and Miller Lite had an even worse year as sales dwindled by 5.9 percent.
“We’ve seen shifts in the marketplace over the past decade, yet we’re well-positioned to respond to consumer trends,” said David Almeida, vice president of sales at Anheuser-Busch. He pointed to innovation in the Bud Light brand, including such new drinks as the Bud Light Lime Straw-Ber-Rita, as well as “significant marketing support and a new creative campaign” to help bolster the company’s signature light beer.
http://www.businessweek.com/articles/2014-07-07/domestic-light-beer-sales-in-u-dot-s-dot-to-hit-10-year-low-in-2015-report-says
Beer isn't beer unless it's craft beer.
= new reply since forum marked as read
I don't think I'm responsible for the downturn of corporate pisswater single-handedly. But it's nice to know I'm helping contribute. 
What's happening with beer in the US is simply what's gone on in Europe for hundreds of years. People purchase and consume their beer from local craftsmen and women who make limited amounts of beer using seasonal ingredients and unique recipes. Good beer is worth paying more for. And even if you drink simply to get drunk, you're much more likely to get that way with rich, well-brewed local products than with mass-market swill, which has been calibrated to appeal to the broadest, least-discriminating consumers.
Both are fucking close to water.
It's more fun to hold your little finger in the air when drinking beer from a poncy stemmed glass! 
I draw the line at funny beards and "beer-ticking" though.
Just kidding!
I don't drink "yellow" beer.
Craft "Session" Beers
Less ABV%, less calories, tons of character and taste. My current favorite...Stone Go To IPA:
