I am reading a delicious book, The Sun and the Moon: The Remarkable True Account of Hoaxers, Showmen, Dueling Journalists, and Lunar Man-Bats in Nineteen
century New York, which delineates the power and importance of early newspapers,specifically one that was affordable to the working man.

From the blurb:

Goodman offers a highly atmospheric account of a hoax that he says reflects the birth of tabloid journalism and New York City's emergence as a city with worldwide influence. In August 1835, New York Sun editor Richard Adams Locke wrote and published a hoax about a newfangled telescope that revealed fantastic images of the moon, including poppy fields, waterfalls and blue skies. Animals from unicorns to horned bears inhabited the moon, but most astonishing were the four-foot-tall "man-bats" who talked, built temples and fornicated in public.
The sensational moon hoax was reprinted across America and Europe. Edgar Allan Poe grumbled that the tale had been cribbed from one of his short stories; Sun owner Benjamin Day saw his paper become the most widely read in the world; and a pre-eminent British astronomer complained that his good name had been linked to those "incoherent ravings." Goodman offers a richly detailed and engrossing glimpse of the birth of tabloid journalism in an antebellum New York divided by class, ethnicity and such polarizing issues as slavery, religion and intellectual freedom.