Daily Beast: Don’t Be Fooled By The Claims of ‘Cleanse’ Diets

This is the language of infomercials, but Sakara’s superfoods are sexier and more exotic than stain removal. Many of them come from exotic places or were eaten in ancient cultures, so marketers and consumers assign them magical powers and rhapsodize about their high “antioxidant” concentration.

While there have been some studies supporting the health benefits of consuming antioxidant-rich blueberries and other superfoods, most of them are “in vitro” studies—in test-tubes, rather than tested on animals, including humans.

“You can get really sophisticated with your biochemistry, but the evidence that this stuff is good for us is grossly oversimplified,” says Wilhelmina Kalt, a researcher with Agriculture & Agri-Food Canada (Canada’s equivalent of the U.S. Department of Agriculture). There’s a lot of verbiage out there, but only a tiny fraction of it can be substantiated. If these foods helped us live until we were 100, we would know that by know.”

The bottom line, she says, is to eat a varied diet of fruits, vegetables, and whole grains. If you want to pay more money for Sakara Life’s fruits and vegetables and tell yourself you’re “eating the rainbow” while doing it, you’re only draining your wallet.


http://www.thedailybeast.com/articles/2015/02/15/don-t-be-fooled-by-the-claims-of-cleanse-diets.html