The Ohio-based White Castle fast food company is tempting fate with a re-creation of the iconic “Turkeys Away” episode of the 70s TV sitcom WKRP in Cincinnati. The Friday event, which will be broadcast live on Periscope and will feature contests both live and virtual, is aimed at promoting the restaurant’s new limited-time turkey slider menu items, which were unveiled earlier this week.

On the show, originally aired in 1978, radio station executives stage an elaborate secret promotion in advance of Thanksgiving, which the news reporter Les Nessman covers live as it happens. On the air, he describes a helicopter circling a shopping center parking lot and beginning to drop live turkeys — which the station execs thought could fly — where they land with a splat. Chaos and hilarity ensue.

“Turkeys Away” is considered by many to be one of the all-time best television episodes, so White Castle is likely to get much more attention by touting the tie-in than it would otherwise.

In its version of the turkey drop, 15 contestants at a White Castle in West Chester, Ohio, will wear video headsets so they can see from the point of view of the drone, called the Crave Copter. They’ll issue verbal directions to a professional operator navigating the drone over a Thanksgiving-themed table divided into sections for the contest. When the player presses a button, the slider will then drop, and the prize will be determined based upon where it lands.