When Sam Cannon began studying at Rochester Institute of Technology in New York, she was torn between photography and video, although neither genre really appealed to her.

“I’ve never been super interested in shooting still photography,” she said. “The only reason I choose it was to have full control over the final image because that’s hard in the film industry but I also wasn’t super interested in long form narratives. During my junior year I was shooting video for my projects and I liked the space between still and moving images and trying to explore that space which is why I got into GIFs.”

For those who aren’t exactly certain what or how or even why GIFs—for the record, she used to pronounce it like the peanut butter brand, but today uses a hard G—are made, Cannon said the most basic ones that simply play back a short sequence of images are easy to create in Photoshop. If you want something with a bit more bite, however, you need to be patient and have a lot of time on your hands.

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