Napa wineries ship $1 billion in wine to consumers in 2015; single bottle avg: $61.41
Napa Valley Register / 2-1-16
To remain competitive and relevant, wineries are becoming far more proficient at wooing customers directly with wine clubs, creating memorable experiences and emotional connections to the wineries. It seems to be paying off.
Napa wineries reached an all-time-high shipping record in 2015: More than $1 billion worth of Napa Valley wine was shipped directly to consumers.
The data came from the 2016 Direct-to-Consumer Wine Shipping Report issued last week by ShipCompliant and Wines & Vines.
SNIP
The average price per bottle of Napa wine shipped direct to consumer was $61.41. That’s the highest price per bottle of all U.S. wine regions. Oregon wines were a distant second at $40.17 per bottle.
FULL STORY: http://napavalleyregister.com/news/local/napa-wineries-ship-billion-in-wine-to-consumers-in/article_638fddd5-f9ba-5e44-8a0c-b395701242fb.html
Big bucks for a little region
On edit: those are direct-to-consumer numbers and do not account for retail sales
= new reply since forum marked as read
Even a tech salary will only buy so many $60 bottles of wine! 
And Sonoma is easier to get to, a straight shot up 101 from the Golden Gate. 
who, unless s/he saw Sideways, probably thinks that all California wine comes from Napa.
Tourists. 
