Hey! Iowa has a new slogan!

A new marketing campaign, “Iowa, Freedom to Flourish,” will accompany the realignment and was announced in the Capitol rotunda on Tuesday. A blue logo features the tagline, which is intended to attract businesses, expand the workforce and grow the state’s population, according to the governor.

A design inside Iowa’s ‘O’ shows a landscape and a road to the horizon, representing “a journey to opportunity,” Reynolds said.

On Tuesday, state websites began displaying the new branding, which will also be featured on 68 welcome signs located on highways at entry points around the state’s border.

“State departments will be adopting this logo as their primary brand identity, one that unites us as one team and makes us more recognizable to Iowan’s that we serve and aspiring Iowans that we want to attract,” Reynolds said.