Health officials roll out new ad blitz targeting "light" smokers

CORINNE LESTCH

The city Health Department is rolling out a new ad campaign to deter "light" smokers from lighting up.

The new ad blitz, called "Cancer Doesn't Care," will focus on encouraging light and non-daily smokers - which make up more than three-quarters of the city's current adult smokers - to quit for good because they are still at risk for illness.

"I encourage all NYC smokers to use this campaign as the opportunity to quit," said Health Commissioner Mary Bassett. "Even if you have cut back your smoking, you are still at risk for the devastating health consequences of smoking. Even if you smoke occasionally, you are a smoker. We want to help you quit for good."


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