Texas Parks and Wildlife wins top Texas Social Media Award

The Texas Parks and Wildlife Department turns 50 this year. That doesn’t mean the agency overseeing the state’s wildlife and habitat treasures is resting on its laurels. Or living in the past.

Monday, the American-Statesman crowned the outdoorsy troupe the top social media producer during a casual Texas Social Media Awards ceremony at Opal Divine’s Penn Field.

Nimble and targeted, the agency operates more than 100 social media sites, attracting more than 100,000 Facebook and Twitter followers. Its crisply produced videos — including a popular series on game preparation and cooking — have been viewed more than 4 million times on YouTube.

“Social media enables us to interact with a broad audience, including people not traditionally engaged with the outdoors,” says agency video and Web producer Whitney Bishop. “This is especially important as Texas becomes a more urban state and people depend increasingly on technology to communicate with each other.”

More at http://www.statesman.com/news/lifestyles/texas-parks-and-wildlife-wins-top-texas-social-med/nWpJY/ .

[font color=green]Who gives a crap about this award? I've never watched their series on game preparation and cooking, but does that actually bring revenue to the park system? Do they actually need over 100 employees statewide producing Facebook pages?

Texans want nice parks to visit. How about more parks that you spend the night with an adequate number of nice cabins that you don't have to sign up for on a waiting list? How about a park where you stay in a tent outdoors and have a clean bathroom facilities to use the next morning? How about a park where you see wildlife instead of killing it so that you can make dinner and a Youtube video? How about parks that safe areas for children to play because the grounds are maintained on a routine schedule?

This announcement makes me wonder if TP&WD priorities are misplaced.
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