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Will Livestrong survive? Nike dumps Lance Armstrong’s cancer foundaton
The ubiquitous Livestrong yellow bracelet is dead.
The Livestrong Foundation has lost its lucrative partnership with Nike. Livestrong broke the news Tuesday on its website that Nike has decided to part ways. Well, sort of.
Nike will still continue to help fund Livestrong, but it will stop producing Nike – Livestrong clothing, shoes and accessories.
“Nike has made the decision to stop producing new Livestrong product after its Holiday 2013 line,” said Nike’s KeJuan Wilkins.
More at http://digitaltexan.net/2013/austin-local-news/livestrong-survive-nike-dumps-lance-armstrongs-cancer-foundaton/article53894/ .
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