I-522 - 41-Point Swing Since TV Ads Started Running – Now Food-Labeling Campaign is Ahead Just 46-42

Is Monsanto going to buy this election also?

OLYMPIA, Oct. 21.—An astonishing swing in polling shows that this year’s only hotly contested statewide ballot measure is now a horse race – Initiative 522, which would require warning labels for foods with genetically modified ingredients, is ahead by just 46-42.

So says pollster Stuart Elway, who conducted his first poll on the statewide ballot measure last month, just before the TV ads started running. It is one of the most astounding switcheroos he has seen, he says – before the ads hit, I-522 was looking like a slam-dunk, at 66-21.

That’s a 41-point shift in a month. “I’ve spent time looking at all the polling that we have done over the last 20 years and there hasn’t been a swing like this,” he says.

Make no mistake, the labeling measure is still ahead. But now it appears that the outcome comes down to the undecided voters in the middle, and that the momentum is with the No-on-522 campaign. And there is another conclusion that might be drawn — advertising works.

http://washingtonstatewire.com/blog/suddenly-i-522-looks-like-a-horse-race-astonishing-swing-in-poll-puts-food-labeling-measure-near-even/