To be a po-faced leftie, James Bond was traditionally cold war propaganda, basically a misogynist trying to make British imperialism look sexy, although it’s more recently taken some interesting detours. In Quantum of Solace, comrade Bond joins the anti-imperialist resistance and tries to stop a multinational corporation in alliance with the CIA from staging a coup d’etat to privatise Bolivia’s water supply. Under pressure from the Bourne franchise, he’s even shown hints of emotional vulnerability.

Indeed, for those who saw Brexit as a cultural counter-revolution – basically to tell those PC lefties, the party’s over, we’re bringing back blue passports and unapologetic racism – there are signs that they’re even losing James Bond to the culture war. The decision to hire Phoebe Waller-Bridge, one of the funniest people on Earth and also a proud feminist, has sent insecure rightwing men into paroxysms of rage: one viral YouTube video screeches, “Feminist Attack on James Bond – MeToo Takes Down 007”, while alt-right Twitter claims that James Bond has been “cucked”.