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Get impregnated by World Cup stars and win free Whoppers, says Burger King
Burger King has apologized for a poor-taste ad campaign posted on its official Russian social media account.
On Tuesday the burger chain announced a promotion on VK, the Russian equivalent of Facebook, offering women 3 million Russian roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by football players competing in the World Cup.
Shortly after announcing the campaign they pulled it due to backlash. Burger King posted a statement on VK apologizing and said it had removed all materials related to the promotion. However, evidence of the stunt lives on in screenshots.
Burger King’s Russia division has a history of horrific publicity-baiting stunts. Last year it made fun of a teenage rape victim in an online marketing campaign. The fast-food company used the likeness of Diana Shurygina, who was raped when she was 16 at a house party, as part of a buy one get one free burger offer.
https://www.theguardian.com/business/2018/jun/20/burger-king-world-cup-pregnant-offer-apology-russian
On Tuesday the burger chain announced a promotion on VK, the Russian equivalent of Facebook, offering women 3 million Russian roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by football players competing in the World Cup.
Shortly after announcing the campaign they pulled it due to backlash. Burger King posted a statement on VK apologizing and said it had removed all materials related to the promotion. However, evidence of the stunt lives on in screenshots.
Burger King’s Russia division has a history of horrific publicity-baiting stunts. Last year it made fun of a teenage rape victim in an online marketing campaign. The fast-food company used the likeness of Diana Shurygina, who was raped when she was 16 at a house party, as part of a buy one get one free burger offer.
https://www.theguardian.com/business/2018/jun/20/burger-king-world-cup-pregnant-offer-apology-russian
See also https://www.democraticunderground.com/110314583
