Management at the Goodrich Capital 8 Theaters is defending what it calls a publicity stunt at the movie theaters this past weekend.
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During the opening weekend of the latest 'Iron Man' movie, a man walked into the theater in full tactical gear and carrying a fake gun.

Jefferson City police and witnesses, however, are not pleased with the stunt and are questioning the theater's logic after recent shootings in Aurora, Colo. and Newtown, Conn.

John Molock is a retired Army war veteran and suffers from post-traumatic stress disorder. He told ABC 17 News this most recent trip to the movies triggered memories he never wanted to relive.

"We had just finished watching Iron Man 3," said Morlock. "We're just getting into the car when I spotted a man in full assault gear, carrying what appeared to be a modified M-4 and 9 mm on his side."

http://www.abc17news.com/news/movie-theater-publicity-stunt-triggers-officers-to-respond-to-active-shooter-situation/-/18421100/20089958/-/66o97fz/-/index.html